Link Building via Press Releases For SEO Rankings

Link Building via Press Releases For SEO Rankings

Press Release optimization for search engine purposes has been a growing segment of the SEO industry. One of the first companies to catch the wave is SEO PR, by Greg Jarboe. They have a service that will take your press release, optimize it to rank well in the news search engines and drive a nice percentage click through to your landing pages. He has given plenty of informative speeches on the topic at the Search Engine Strategies conferences (check the archives). But what about building links with press releases?

A Cre8asite Forum thread named Link Building with Press Release asks the power of building links with press releases. Although some of the press releases allow for static, clean, link popularity passing links, many do not. Yahoo! News releases are hosted at Yahoo! for a period of time, until the URL goes away and is no longer valid, so links from there die down quickly.

So where is the value with press releases in terms of link building? Well, a press release, and a well optimized press release, should get in front of the eyes of news reporters, bloggers and other industry experts. They will find your press release, hopefully read it, and god willing think it is interesting. If so, they may write about your service with some quality anchor text pointing to your Web site.

I believe press releases for link building purposes helps increase your site’s traffic, gets your more eyes on your brand and encourages people to link to you. This is all incredibly important for the popularity factor of your Web pages.

Forum discussion at Cre8asite Forums.

Barry Schwartz, Search Engine Roundtable Search Forum Coverage – Barry Schwartz is the Editor of Search Engine Roundtable

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16 thoughts on “Link Building via Press Releases For SEO Rankings

  1. Although press releases in the early days are far less better for SEO than today, the only problem is that the owners put “nofollow” relation to their links and this makes it hard for PR and link juice to get passed. Traffic is where it comes to action because press releases still have that effect of driving a lot to your business but only if you know how to optimize well for your PR as well as articles.

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  3.’s PR service helps you to increase your Google Page Rank ( One Way Links ) by linking to your site from as well as from blog.

    Submit SEO PR In and do link building with press release.

  4. It seems that a lot of people underestimate the power of press releases for SEO. I personally think SEO press releases are much more effective than the traditional press releases. A carefully crafted press releases can rank higher for keywords in Google search and Google news

  5. When writing the press release, you should take the time to use keywords that others might type in when looking for your business. And submit press release to free PR sites for more exposure.

  6. When writing the press release, you should take the time to use keywords that others might type in when looking for your business. And submit press release to free PR sites for more exposure.

  7. Creating and publishing Press Release are an easy source of generating new traffic. You can include your signature in your Press Release. This will bring in more traffic from Press Release submission directories.