SEO

Join the Experiment: Do Comment Links Still Hold Any Value?

Well, hi to all and thank you Ann from granting me this opportunity to post on Search Engine Journal. I am relatively new to the SEO world (3 years) and even newer still to the profession of link building (2.5 years), and yet isn’t it amazing, even as an old man (40 years next month), one can learn quite a bit in a short space of time thanks to the internet.

Much to the annoyance of my partner I can often find myself spending 16 and more hours a day in front of my computer. Why is this? Well, to be honest I have never been so interested in finding out what others know and I don’t know regarding my profession. It is refreshing to know that there are so many others in the link building profession that are prepared to share some of their own creative ideas. Just take a look at this link if you don’t believe me. It is with this free exchange of ideas and sharing of creativity which has prompted me too to give something back to all those which I have learned so much from.

Let’s face link builders get a pretty hard time and this is mainly thanks to the many ‘cowboys’ and girls out there that have no consideration for their clients or their own reputation. I likened it the other day to that of the building profession back in the UK in the 1980’s, if they were wearing their hammer in their holster and a wide grin on their face then they were probable best avoided. This leads me, nicely into the arena of blog commenting links which, many would say is a ‘cowboy’ approach to link building these days.

Blog commenting links have had a somewhat ‘bad press’ these days, at least in most quality SEO blogs and forums. Now given that most of what I read on these well informed blogs and forums can be supported with good quality evidence, I find that this topic has very little. Now, if I am wrong and you can direct me to some evidence which does show that blog commenting links are of no value please leave a comment. Most of the SEO gurus would agree that blog commenting links can be beneficial in driving new traffic to your website, if that is that you are commenting on a blog that is on the same topic as the link you leave behind… Take note here I am not endorsing spam links which I believe have no value except drawing attention to the fact that you are somewhat dumb!

However, I am interested to see if blog commenting links will improve SERP’s for a website not just to see if they drive new traffic to a website. With my limited experience I have found that building good, related, blog commenting links have helped to increase my clients SERP’s, but the truth is that I have never built just blog commenting links and further still have not tested the result of this against not building any links to other websites and building different links to others still. It is for this reason that I have decided to carry out an experiment/test to see if in fact blog commenting links are worth the effort, at least for SERP’s that is.

There are various variables which need to be considered when testing whether blog comment links help with SERP’s or not, to eliminate as many of these as I can I shall conduct different forms of link building to 4 different groups of websites see diagram below. All websites currently have no links pointing to them. Before building any links I shall record positions on all 3 major search engines for 2 key terms to see how they perform over a 2 month period.

By testing 4 separate groups we should be able to identify whether or not blog comment links on their own help to improve SERP’s or in combination with other links help to improve SERP’s.

Group 1

Build no links

Group 2

Build only blog comment links

Group 3

Build other links

Group 4

Build both blog comment and other links

Tips on how this experiment could benefit you.

  1. By following this experiment you will be able to ascertain whether or not blog comment links are of any value with SERP’s.
  2. This can help you to decide if blog comment links should be included in and all round link building campaign. (If group 4 outperform group 3 in SERP’s this will clearly show that blog comment links are of value with SERP’s)
  3. This is real evidence that can be shown to win new clients for your business.
  4. If you have any interest in SEO then you surely want to know for sure if blog commenting links are of value or not!

So if you are at all interested in the topic of blog commenting links and whether they are or not helpful in increasing SERP’s for you or your clients websites please take a look at the official experiment page: Blog Comment Links, Have They Lost Their Value?. Now this experiment will not be perfect but I hope it will at least give some clear empirical evidence one way or the other as to whether blog commenting links are of value for SERP’s.

NLB2 bigger Join the Experiment: Do Comment Links Still Hold Any Value?

Ewan Chapman

Ewan has been involved with SEO and natural link building for some 3 years now. He has a real passion for all things SEO.
NLB2 bigger Join the Experiment: Do Comment Links Still Hold Any Value?

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20 thoughts on “Join the Experiment: Do Comment Links Still Hold Any Value?

  1. That is an interesting experiment, I've got a few domains I think I may try those out on. I'd like to back up a bit and comment on the 'blog commenting links have had somewhat of bad press these days'.
    My pet peeve with blog comment links isn't so much the links left, as it is the comments that are left. I do believe that links in blog comments can help to a degree, but if the comment is nothing more than 'Hey nice job!' or 'This really blows' what good is the comment? It becomes obvious at that point the comment is nothing more than a plug for whatever the link goes to. That being said, Chris Brogan recently had a 'spammer' leave an outstanding comment on his blog. One thing I'd like to see implemented is blog moderators rewarding good comments with do follow links in the blog comment. It encourages users to leave a bit of information that adds to the post. Uplifting or critical, when thought goes into the comment everyone that reads it benefits.

    1. Excellent point. If a comment is worthy of attention then the moderator should be able to easily reward the commenter with a dofollow link and hopefully some other promotion as well – say for instance a widget that repeats worthy comments.

    2. Excellent comment and one worthy of a dofollow link as you suggested.

      For me that's the most sensible suggestion I've heard thus far to deal with the problem of blog spamming.

  2. I agree with Joshua about moderators allowing “do follow” to links from quality commentators, it is a contribution to their posts and can be an incentive for good commenting. About the article, I am new to the link building too, and I had been wondering if the links appearing under my name in my commenting were contributing to my link building strategies. I myself did an experiment, and I am still waiting for results. Last Thursday I commented in one of my websites, and I used the web address of another site I maintain. I hope to see the outbound link to be registered by Bing's webmaster tools “Outbound Links” tab some time soon. As I write this, I checked bing and the link is not registered yet. So, I am still waiting tic tac tic tac…

  3. Really can not wait to see the results!!… but as per my in house experiment on the same thing…i am not really positive about the results i think Blog commenting is good to derive the traffic to your website / Blog but i don't really think that it contain any like value that can positively effect your SERP's (at lease up to my knowledge commenting link value is almost dead) cannot say any thing but yes waiting for the results to come….

    1. zhaiduo, I don;t understand your response, but I am curious about “over hundreds SPAM links” what do you mean? Could you elaborate?

  4. @ zhaiduo.

    Whether or not your conclusion is right, the logic is a little flakey, since it may also lead you to conclude that stuffing meta keyword tags with hundreds of keywords is beneficial. Lots of people may do it but there are even more that don't.

  5. Looking forward to seeing the results. If they are useless then I have wasted a whole lot of time. Hoping you find them to be valuable for serps.

  6. Being new to link building and internet marketing in general. the more I read the more confused I am. It seems to hocus pocus to me. That being said I would love to see the results of this experiment and agree that there should be a way to reward quality comments that increase the blogs value.

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  9. So how long does to see the result? For me blog commenting really helps a lot in gaining traffic and of course in linkbuilding, I agree its play a vital role not only linkbuilding but in virtual world.