Pay Per Click (PPC) such as AdWords and Facebook are one of the many ways of promoting your website online to drive traffic to your site. At the end of the day it will result in making more profits due to promoting your business online.
One of the main advantages of PPC campaigns is that you can rank in search results more or less instantly without any problems and you only have to pay for what you use – its like pay as you go service. If no one clicks on your ad you don’t get charged, but I’m sure that will defeat its purpose. Now by setting up an ad and getting it up to the top results doesn’t necessary mean that its going to be a successful ad and you’re going to get loads of people clicking on it – sorry to sound harsh, But its the reality, just like any other ad offline such as a newspaper or magazine ad, you don’t get instant results and the cause of this is normally because your advert is not good enough, or its not in front of the right person at the right time.
The same applies to the online world, if your ad is not attractive don’t expect your ad to be a big hit and do wonders for your website. But lets not lose hope, I’m going to outline below how you can create a killer PPC ad, and what factors to consider in setting up successful ad.
Let’s start with the basics
The first thing one needs to understand is how exactly PPC works, especially if you’re new to the online world (welcome to Cyber World!). So PPC is a campaign where you create an advert that gets displayed in the sponsored sections of search results (normally on the right hand side of Google and across the top) and also it gets displayed on users running Google AdSense programs on their sites. You only get charged for your advert when someone clicks on it.
Below you can see the areas on Google’s Search Results page where the sponsored adverts are displayed.
Why choose PPC over other marketing
There are many reasons why you would choose PPC to promote your website online. One of the main reasons is that your site becomes visible to searchers more or less instantly after you’ve created your advert, there’s no waiting around for your site pages to be indexed. This works very well if you’re new online and just launched your website and your waiting for your site to be fully indexed and reap the full rewards of SEO. As SEO takes slightly longer then creating an advert, PPC is a perfect way to put your site up there in front of others in less time.
As your site starts to rank well you can start to reduce the amount you’re spending on your PPC campaign and invest that in other marketing methods online and offline.
Another situation when you may consider to use a PPC is when you want to launch a new product or a new service, but you also want to test the service and see what response users are giving to it. You could create a landing page on your site, to which you can divert your ad traffic to, which you can monitor the results and test. This doesn’t just apply to launching new services, you can use the same method if you’re looking to expand into other countries or you want to target more visitors from certain areas. You can set your Google Adwords campaign to show in certain countries only, or even to test different language, to give you an idea of what to expect, it’s a good way of testing the waters.
These are just couple of reasons why you would consider PPC, feel free to share some of your reasons below in the comments on why & when you have used PPC.
How to create the Killer Ad
There are some basic factors to consider in setting up the perfect PPC ad so that you benefit from your campaign.