Social Media

How to Grow Your Google+ Following

Google  How to Grow Your Google+ Following
Every day, I hop on a global magic carpet and attempt to interact with millions of people. The ride has allowed me to grow my Google+ following. You can grow yours too if you realize it’s not magic that powers the magic carpet. It’s a human connection.

You probably wouldn’t want to invite 2.6 million people into your home at a moment’s notice, but that’s what I do every day via webcam. Using Google+ Hangouts, a group video chat room, you can grow your Google+ following not only wide but deep because you can interact with people face to face via webcams. Although I didn’t build a network of 2.6 million users overnight, you can quicken the pace by growing a following more deeply rooted in personal connections.

First you should know it’s not about building followers in groups, but instead it’s about building personal relationships with a lot of people. I come from a small town and have always found value in knowing the people with whom I do business, looking in the whites of their eyes. Social media should be more than a text based transaction. Human media is the new layer of social and it’s virtually placing yourself in the same room with someone else. I built my following by using human media to connect with people one on one, face to face via webcam. So don’t expect a wave of followers to swim your way unless you’re connecting with them individually. People may not remember your avatar but they will remember meeting you.

Unless you’re a celebrity with a built in following, your online network isn’t going to come automatically and will be best developed through personal relationships. The deeper those relationships, the more your following will want to share your content. People do business with people they know. People share content from people they know.

You can leverage human media, the new layer of social media, to reduce the physical space between you and your customers and expand a formerly local market into an area with global potential. Any business with an internet connection and a webcam has the ability to increase transactions and collaborations by bringing their customers closer. Don’t have any customers yet? Because Hangouts are attached to Google+, a search and crowd sourcing tool, you have the ability to crowd source an audience or find users interested in your product.

A G+ Hangout is a magic carpet that can take you around the block or around the world in a matter of minutes. This means that via webcam, I’m essentially inviting my followers from around the world to come and sit with me on my virtual front porch. Eye contact even via a webcam is a powerful tool in networking.

And lastly, don’t just host hangouts but join them. The way you meet people and grow your following on Google+ is to join hangouts hosted by other people. Perhaps those hosts are individuals with large social media followings themselves. This also leads to connections with other users, who in turn, may follow you.

Don’t know where to get started with Hangouts? Check out this tutorial on the Veterans United Hangout Hub. Human media can grow your brand by putting a living, breathing person at your virtual storefront.

How will you use your magic carpet to power your business?

 

 How to Grow Your Google+ Following

Sarah Hill

Sarah Hill is the Chief Storyteller for Veterans United Home Loans and the 38th most followed person on Google+. Join her in a Google Hangout or connect with her page.

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5 thoughts on “How to Grow Your Google+ Following

  1. For some reason Google+ has always been one of those things that I mean to get into but never do. I tend to feel like keeping up with my own websites, Facebook, and Twitter are enough to keep me busy as can be! I can see, however, that Google+ will be a must “hangout” for me. Thanks for the thoughts.

  2. Thanks you for writing this, it’s a very helpful how-to. As a company who is expanding into more video for my digital campaign management, this is a really rich touchstone that I will be referring back to.

  3. I have to agree with Damain’s remark. Maintaining other social profiles is quite a bit of work already. However there are many tools available that can help manage these processes efficiently. I definitely appreciated the hangouts tip. Excellent article! :)

  4. google + is coming and will beat face book
    now y can create a page to your busniess and create a forum and share any result at google at conect your you tube chanel with google +

    the power of google + increse day by day