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Google Updates and Year in Review

With recent news that GoogleBot will be able to determine the position of the content on the page, like whether the content is above the fold and if the site is Ad heavy in this region, it is becoming more and more apparent that the search giant is seeking to do it’s users justice by serving up relevant copy that is not only relevant to the query but also appeals to the masses.

Mobile

So to comes the fulfilled proclamation that this would be the year of Mobile and Social within search (also Local), and that it has. 15%+ of Google queries coming from mobile devices (30%+ of those queries are with local intent) proving page load time and mobile web development to be very important for your digital strategy.

Ten Algorithm Changes

And now enter ten algorithm changes on Inside Search (The Official Google Blog) with at least two of them mentioning snippets directly and another citing freshness (as part of the recent freshness update) one draws a conclusion that is parallel to real time, user satisfied content that is verifiably authoritative.

But doesn’t this path take even more of the responsibility of the query results away from the SE giant and push it towards the community? Isn’t there in fact a trust that has been built over the years that Google serves up the most relevant results and with this direction are we headed toward social manipulation?

Many Changes This Year

This year we’ve seen great strides in local results and listings and this was well received within the search community. Then the content argument and Farmer/Panda redirected all of the community attention toward how steep the threshold is for affectation, in what was to be an update toward providing the best content. So, direction changes throughout the year have been a consistency within Google Search updates this year.

Fresh and strategically placed on-site content, with rich snippets, schema.org and social engagement continue to be the big winners to date. SEO is confirmed that it is in fact, “Not Spam” (which is really validating as a marketer) but I am said to say that, as a marketer, I am no longer able to view my keyword level organic traffic in
Analytics.

While there is certainly more to come on many of these, including searchless-search, which will certainly introduce many comical sources and mediums in the near future. And with these continuous changes and updates we can rest assured that Google knows what is best for us, the users. Dropping ads off the sidebar is just another example that it is serving up pages with users in mind. Ever evolving and un-compromising, Google continues to impress it’s growing community.

3f65fa935ca577888a6b2361b3e1d09d 64 Google Updates and Year in Review
Todd Bailey is a Digital Consultant, SEO/SEM/SMO/Analytics and In-House SEO Consultant at INetU. Visit Todd's personal blog at pushStar.com. On twitter @push_star
3f65fa935ca577888a6b2361b3e1d09d 64 Google Updates and Year in Review
3f65fa935ca577888a6b2361b3e1d09d 64 Google Updates and Year in Review

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7 thoughts on “Google Updates and Year in Review

  1. Hey Todd – Reading over your post made me think of how recent algorithmic changes reflect an overall diversification of the search landscape and thus make the work of doing SEO more multifaceted. There is a greater need focus on strategic content development and maintenance, due to new quality factors in Google algorithms. It is also now important to able incorporate and leverage mobile and social as traffic sources, as part of an overall online marketing strategy. I think that -overall – recent changes present lots of opportunity but also require more in terms of content/quality standard. …thanks for the post.

  2. There has been a sudden drop in some of the keywords my website was ranking well for.

    I suspect the recent change in algorithm and the fact that content on my website is really sparse.

    Similarly the previous linkbuilding company who worked on our site was creating low quality links and they have been devalued.

    Its a new challenge from here.

  3. It really has been a busy year for Google. The huge algorithm changes, the launch of Google+, removing a few services (like Buzz). It’s a lot for us internet marketers and SEOs to keep up with, but it’s good to know that Google is still working towards improving their offerings.

  4. Wow this post goes great with what was covered this week in class I am currently am trying to get a degree in Internet marketing and this weeks class was all about the value of good content. With all these changes that Google makes and will continue to make it is important to stay away from the gimmicks and focus primarily I good content because like you said “Google knows what’s best for us the user”. Make’s me think of the of Kevin Costner’s line in Field of Dreams “if you build it they will come”