Google to Stop Selling Nexus One Online

Five months after it started selling Nexus One  via its online store, either Google finally realized that this is probably not the best way to distribute its smartphone or the smartphone is not really selling at all.  So, Google just announced that it will stop selling Nexus One on its web store. No, Google is not abandoning the Nexus One, but will just utilize other ways of distributing the phone. You know? The way Apple is selling the iPhone or other Android phones which are being release through mobile carrier retailing.

The Official Google Blog tells us:

While the global adoption of the Android platform has exceeded our expectations, the web store has not. It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from.

With that, Google is implementing the following changes:

More retail availability. As we make Nexus One available in more countries we’ll follow the same model we’ve adopted in Europe, where we’re working with partners to offer Nexus One to consumers through existing retail channels. We’ll shift to a similar model globally.

From retail to viewing. Once we have increased the availability of Nexus One devices in stores, we’ll stop selling handsets via the web store, and will instead use it as an online store window to showcase a variety of Android phones available globally.

Will this encourage mobile carriers to carry the Nexus One now? Will Verizon change its mind and finally decides to offer the Google Nexus One?

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google,, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
Arnold Zafra

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13 thoughts on “Google to Stop Selling Nexus One Online

  1. well for whatever reason that make Google stop selling its phone will have nothing to do with me 'cause i already have Nexus one ..:)

  2. Just goes to show that even wildly successful companies like Google can hit and miss with their products. The Nexus One phone is obvioulsy not making an the impact in sales that Google thought it would – I mean, if a product is hot and selling like crazy, then you'll care little about the sale methods and platforms. You're making money, bottom line. Google needs to relationship-up with mobile carriers, as you alluded to. They might be the kings of searching, but the Telcos rule when it comes to mobile.

  3. As somebody who had worked in the cell phone industry for the past 10 years, i've seen how the landscape is constantly changing among the phone manufacturers. Cellphone hardware is extremely commodatized, except Apple nobody is making money. There were plenty of backers for Android anyways (HTC, Motorola etc), so it was kind of surprising why Google got involved in the hardware business anyways..