SEO

Google to Allow Certified Ad Networks on AdSense Sites

Google has just announced via a post on the Inside AdSense Blog that multiple Google-certified ad networks will soon be competing with AdWords advertisers to appear on AdSense sites. This means that non-AdWords publishers will soon be able to bid on Google ad auction.

 Google to Allow Certified Ad Networks on AdSense Sites

For AdSense publisher this means new ways of generating revenue from their display ad space. While for AdWords advertisers, this would mean some adjustment on their ad campaign allocation and budget to compete against these ad networks on prime display ad spots.

In addition, AdSense publishers will also be given full control of which ads from these ad networks they would want to appear on their sites. Google will certify all participating ad networks for adhering to Google’s standards for user privacy, ad quality and speed. Publishers can also opt not to let any ads from these ad networks and have only AdWords ad units to be displayed on their sites instead.

Additionally Google will also not allow these ad networks to collect any user data to be used for internet-based advertising.

This new feature will be initially available for  AdSense publishers in the U.S. and Europe.

 Google to Allow Certified Ad Networks on AdSense Sites
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
 Google to Allow Certified Ad Networks on AdSense Sites

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11 thoughts on “Google to Allow Certified Ad Networks on AdSense Sites

  1. I don’t get it. I’ve always been able to use other ad networks on my site. Is this just other ad networks competing WITHIN Google Adsense, and therefore the Adsense ads themselves may change?

    Thnx,

    Shogun
    Slicing Through Money’s Mysteries

  2. From the email that Google Adsense sent to publishers, this will not happen immediately but new network ads will be appearing over the next months. This should be very good news since with a bigger pool of ads, there should be improved quality of ads and increased revenues. Way to go, Google.

  3. That would be good for Google and for the publishers that have adsense feeds. The more competition on the bids the higher the revenue, isnt it?
    Some questions come to me now. Will Google keep the same revenue share for the publishers if the bids go much higher? Which would be the interface used by those ad netwokrs to set the maximum CPC or CPM, Adwords? Will eventually in a short future, the ads from adwords appear in the publisher sites of those ad networks?
    In the other hand, the advertisers will have to compete now for the content network with those ad networks, and probably will have to pay more. I wonder if Google will adjust the Adwords Discounter to mantain the conversion of the current advertisers…

  4. This is another good move for Google.

    New ways to do marketing business.

    This is a good post from you thanks for sharing this with us. I have also receive an e-mail from GOogle regarding this and it’s a new found glory for business marketers.

    Thanks again for the post.

  5. It’s an awesome cocnept and ideal capitalism at work. Increasing competition will benefit the publisher and the advertiser seeking quality exposure

  6. I don’t get it.
    Does this mean I would collect more money if I enable this option – to allow ads from other networks to compete …
    What it means for me ?

    1. The option is on by default. I am not exactly sure I like this as one of my better sites that gets good traffic has adsense ads coming up that have nothing to do with my keywords like it did about 5 months ago. this is very frustrating. I may disable the certified networks for awhile to see what happens.

  7. The option is on by default. I am not exactly sure I like this as one of my better sites that gets good traffic has adsense ads coming up that have nothing to do with my keywords like it did about 5 months ago. this is very frustrating. I may disable the certified networks for awhile to see what happens.