Google Releases New Ad Format: AdBirds

In a pretty wonderful example of an April Fool’s joke, Google AdWords now offers ad placement on actual birds when you sign into your dashboard.  “AdBirds” gives you the option to place your business’s messaging on the beak, head, wings, and even the tail feathers.  You have six different birds to choose from, ranging from the quick and nimble sparrow to the nocturnal owl.  I was slightly disappointed to see that even though a penguin was available, no one at Google decided to do a play on words with their algorithm update.  Such is life!

Well played Google, well played!

CropperCapture83 Google Releases New Ad Format: AdBirds


Screenshots taken 4/1/2014

093f08f Google Releases New Ad Format: AdBirds

Michael Davis

Online Marketing Manager at McKesson
Mike is an online marketer with over 15 years experience (in-house and consulting) in helping businesses drive traffic to their websites while building their brands and increasing sales. He is currently overseeing online marketing and lead generation for Business Performance Service, a business unit of McKesson (Fortune 14).
093f08f Google Releases New Ad Format: AdBirds
093f08f Google Releases New Ad Format: AdBirds

Latest posts by Michael Davis (see all)

You Might Also Like

Comments are closed.

11 thoughts on “Google Releases New Ad Format: AdBirds

    1. I’m thinking that a hummingbird wouldn’t give you very much space for ad copy. Also, it would be quite difficult to read your ads with the jerky nature of its flight pattern. Maybe for retargeting?

  1. We noticed that you ran an article on Google’s new Adbirds hoax campaign, well we wanted to fill you in that this is actually a campaign to help promote a very high profile documentary on a new company actually using birds for advertising. Check out the movie website and trailer at!

  2. Its funny and thought provoking at the same time if this April Fool’s joke could actually be true. Marketers should still be looking to see something close to this in the nearest future.

    Sunday – contributor

  3. Oh, I agree! They should’ve put a play on words with the Penguin. But that raises another question actually — why isn’t a Hummingbird in this set?