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Turn Google+ Content Into Ads On Google Display Network With New +Post Ads

In their first attempt to monetize Google+, Google made an announcement today about the introduction of +Post ads. These new ad units allow users to turn Google+ content into interactive display ads that run on the Google Display Network.

The announcement was made by Google’s Social Ads Product Manager, Eran Arkin, who describes the benefits of +Post ads:

+Post ads allow a brand to take a piece of their public Google+ content, like a photo, video or even a Hangout, and with a few clicks, turn it into a display ad that can run across the more than 2 million sites in the Google Display Network.

Unlike traditional display ads, +Post ads allows users to interact by expanding the ad to see comments from other Google+ members. Users can also share the ad, +1 it, or leave a comment of their own.

According to Arkin, these social annotations have helped brands increase their click-through rates along with expansion rates up to 50% higher than the industry average for rich media ads.

Select brands are already running +Post ads as a test group to collect data and feedback before offering the ad units to additional advertisers.

See the video below for an example of how Toyota is using +Post ads to reach connected consumers:

7e0065f1d371ee9e1d8d043e6e631e36 64 Turn Google+ Content Into Ads On Google Display Network With New +Post Ads
Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

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4 thoughts on “Turn Google+ Content Into Ads On Google Display Network With New +Post Ads

  1. Hi Matt,

    Thank you for sharing this wonderful post! Its very cool how we are able to expand the ads to see comments. I look forward in trying it out!

  2. Thanks for the share! This looks like a really positive addition to Ad Words. In our experience, Ad Words either works (for companies) or it doesn’t. It’s going be very interesting how this plays out.