Turn Google+ Content Into Ads On Google Display Network With New +Post Ads

In their first attempt to monetize Google+, Google made an announcement today about the introduction of +Post ads. These new ad units allow users to turn Google+ content into interactive display ads that run on the Google Display Network.

The announcement was made by Google’s Social Ads Product Manager, Eran Arkin, who describes the benefits of +Post ads:

+Post ads allow a brand to take a piece of their public Google+ content, like a photo, video or even a Hangout, and with a few clicks, turn it into a display ad that can run across the more than 2 million sites in the Google Display Network.

Unlike traditional display ads, +Post ads allows users to interact by expanding the ad to see comments from other Google+ members. Users can also share the ad, +1 it, or leave a comment of their own.

According to Arkin, these social annotations have helped brands increase their click-through rates along with expansion rates up to 50% higher than the industry average for rich media ads.

Select brands are already running +Post ads as a test group to collect data and feedback before offering the ad units to additional advertisers.

See the video below for an example of how Toyota is using +Post ads to reach connected consumers:

Matt Southern

Matt Southern

Freelance Writer at MattSouthern.com
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert articles he contributes to many well respected publications across the web. Contact him via his website if you'd like him to write for you.
Matt Southern

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4 thoughts on “Turn Google+ Content Into Ads On Google Display Network With New +Post Ads

  1. Hi Matt,

    Thank you for sharing this wonderful post! Its very cool how we are able to expand the ads to see comments. I look forward in trying it out!

  2. Thanks for the share! This looks like a really positive addition to Ad Words. In our experience, Ad Words either works (for companies) or it doesn’t. It’s going be very interesting how this plays out.

  3. So, basically it’s a way to interact with your audience on your own ads instead of your content? Am I seeing all of this right?