Paid Search

Google Replaces PPC Ads with Google Plus Content for Selected Queries

google plus content replaces ads Google Replaces PPC Ads with Google Plus Content for Selected Queries

Last evening, Danny Sullivan of Search Engine Land reported that Google is now highlighting “Latest Posts” from Google+ pages and profiles in the search results. Until this update went live, the Google+ Direct Connect feature had displayed recent Google+ posts directly below a brand’s “normal” links. Now, Google is testing a reorganized search results page that displays recent Google+ activity on the on the right-hand side where PPC ads are typically displayed.

Google told Search Engine Land the following regarding the recent change:

“We’re continuing to experiment with the ways we can help you find and interact with the people you’re looking for or who may be related to the topic you’re searching for.”

The new format, which enables a person or brand to saturate the top-half of a search results page, provides search marketers with the opportunity to simultaneously improve visibility for clients and have more control over the content displayed. With Google continuing to focus on ways to integrate Google+ content and prominently display that content in the search results, companies should be focusing on developing a strong Google+ strategy.

[Sources Include: Search Engine Land; Image by Search Engine Land]

 Google Replaces PPC Ads with Google Plus Content for Selected Queries

David Angotti

After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO), conversion rate optimization (CRO), online marketing, mergers and acquisition, product development, and branding. Now, I am focused on a new startup in the travel and tourism market niche.
 Google Replaces PPC Ads with Google Plus Content for Selected Queries

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4 thoughts on “Google Replaces PPC Ads with Google Plus Content for Selected Queries

  1. Google is determined to make Google+ important for users. By placing content on the right-hand side, they are encouraging people and brands to post content to Google+ because of the potential exposure that could come with it. It makes Google+ very valuable for businesses, but I’m still not sure about how the average person feels about it.

  2. More shiny flashy objects for their search I suppose. The Facebook envy is now in screaming mode, “look at me, look at me…” Lots of new comedy material maybe?