Search Engine Journal

Google has added a “search public events” button to Google Calendar. Here’s more from Philipp Lenssen and the Official Google Blog.

Here’s an example of a search for “kids events” in San Francisco this week:

The view above is a “list view.” You can also see events posted on a calendar view (day, week, month). I haven’t had enough time to play with it to compare it with events sites like Zvents, Eventful or Yahoo!’s Upcoming.

GigaOm has some additional thoughts.

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Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local marketplace.