Contextual Advertising

Google AdSense Tests Scrolling Contextual Advertisements

Barry at Search Engine Roundtable has the forum scoop on some new AdSense ads that Google is testing which let the user scroll through various advertisements. AdSense has tested various formats in the past which let the end user enter a search term if the ad is not specifically targeted or even serve keyword suggestions links to more targeted keyterms to match their contextual ads with.

2104832605 d4e3937c73 Google AdSense Tests Scrolling Contextual Advertisements

Barry adds that unlike other Google experiemtns to draw the target user into interacting with the AdSense ads; “the overall reaction to this new ad format is positive, so far.”

Screen Shot 2014 04 15 at 7.21.12 AM Google AdSense Tests Scrolling Contextual Advertisements
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Google AdSense Tests Scrolling Contextual Advertisements

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