Google AdSense Tests Scrolling Contextual Advertisements

Barry at Search Engine Roundtable has the forum scoop on some new AdSense ads that Google is testing which let the user scroll through various advertisements. AdSense has tested various formats in the past which let the end user enter a search term if the ad is not specifically targeted or even serve keyword suggestions links to more targeted keyterms to match their contextual ads with.

Barry adds that unlike other Google experiemtns to draw the target user into interacting with the AdSense ads; “the overall reaction to this new ad format is positive, so far.”