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Google Adds Local OneBox Results

Barry Schwartz at Search Engine Land points to a Google Blog posting that announces Google will be displaying local results with reviews and links to more detail in its OneBox position:

From now on, you’ll see this every time you search for a place, business, or other local information. In addition to providing the basic contact information and map locations for several choices at the top of the page, we also show ratings and provide one-click access to reviews on the search results page so that you can make more informed decisions about where you want to go.

mexican restaurants Google Adds Local OneBox Results

This is a much richer experience for users than the simple links to Google Maps. Google has only recently added stars/reviews to the search results page; they used to be buried at the profile page level. Until that change, Google Maps was most effective as a kind of “white pages” directory for specific business lookups.

Adding the stars at the search results level was a good and long-overdue change. However, I wish Google would add a “sort by rating” feature to allow the best-rated businesses to rise to the top on Maps.

Google Maps gets approximately 1% of the traffic that Google.com gets. So this Local OneBox upgrade makes strategic sense and sense from a usability standpoint. The one question is the algorithm and how these three results are selected.

Here are more new local OneBox results:

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Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local marketplace.

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One thought on “Google Adds Local OneBox Results

  1. How does one go about getting listed in the local results? I am doing great for my target terms at Google – top 3 for my target terms in the serps, but am not listed in the local results. Is there a special url submittal portal you have to follow?

    Thank you,
    Jim Summer
    TenTonWeb.com
    Jacksonville, Florida
    http://tentonweb.com/