Former Google Engineers Launch New Search Engine:

According to, former Google engineers have launched a new search engine that could index even more sites than that of Google. The name of the search engine is Cuil (pronounced “cool”) and has already gone live.

Cuil is said to index sites online faster and cheaper than that of Google, but that is yet to be seen. Can a new engine in the market really compete against Google? Yahoo which is the 2nd largest search engine in the U.S. is having a very tough time competing with Google in search, thus an agreement has been made public with both companies forming a partnership within the search sector, having Yahoo outsource search to Google.

“Our significant breakthroughs in search technology have enabled us to index much more of the Internet, placing nearly the entire Web at the fingertips of every user,” Tom Costello, Cuil co-founder and chief executive, said in a statement.

As eWeek describes it, “Cuil clusters the results of each Web search performed on the service into groups of related Web pages. It sorts these by categories and offers various organizing features to help identify topics and allow the user to quickly refine searches.”

Doing a search for traffic on, it looks like in July, the traffic of was a little over 2 million visitors. Forget about competing with Google, look at the other two giant search engines, you also have to compete against them.

Also not show on the chart above, had over 26 million visitors in the month of July.

While Cuil does have a unique way of displaying search results (in a plain fashion for now though), it has an uphill battle ahead.

Pablo Palatnik
Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart software company by online retailers, for online retailers.

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7 thoughts on “Former Google Engineers Launch New Search Engine:

  1. There is no way it will happen. Some are telling me that Cuil does indeed produce better results, I haven’t invested the time to research it; however, how much “better” can these results be. Secondly, what about personalization? To many, the Internet isn’t just “all about search”. People want interactivity, they want to socialize, they want to read news, play games, join groups, etc… Cuil reminds me how Google was four years ago.

    I seriously don’t think Cuil has a chance. Granted, I think competition is a wonderful thing and I think it would be very healthy for Google to have competition. Last year I was banking on Later on this year, I was banking on Yahoo. In your post you mention that Yahoo will outsource search to Google, I totally must have missed that… when did this info get released?

  2. Cuil is definitely going for it, but it’s hard to imagine them doing anything but incremental changes to what Google’s done. And even that would take years of effort. has taken a different tack. We have a full web index, but we change the results based on the surfing activity of our user base (now over 2,000,000). It’s in alpha, but I’d be curious to hear your thoughts.

  3. It has an uphill battle indeed. Not being able to provide decent search results on launch day only made the hill steeper. I’ve not been back since and I’m not sure why I would at this point.

  4. Cuil isn’t the only new kid on the block. i just happened to find another new search engine ( and I love it! It’s simple, and works, no stupid results that have nothing to do with your search terms… it’s my new homepage.