If you run an eCommerce site, submitting it to coupon code directories is a wise promotional method you might want to consider. You will benefit from this in a few ways:
- you will find new customers who frequent the particular directory to look for bargains in your niche;
- you will contribute to your brand reputation management (i.e. more positive listings for your [brand name] searches);
- you will get more conversions from your [brand name] search referrals (people seeing your coupon codes when searching for your company);
- you will get relevant backlinks from your site listings.
A few tips on how to make the most of your directory listings:
- always include your brand name in your listing title;
- always include your main keywords in your listing title;
- promote your listings at your site and via newsletters;
- diversify your listings (by different descriptions,deals, titles and keywords) - they will all pop up for your [brand name] search, so by this you increase your chance to convert;
- add several coupons for most popular directories and update your listing page regularly (remove expired coupons and add new ones).
Most popular coupon code directories:
- Coupon Cabin has some nice social features (e.g. sharing and reporting options); for each individual listing it also displays relevant categories and merchants.
- Ultimate Coupons also has a blog and newsletters to advertise in.
- Free Shipping primarily focuses on free shipping offers (see the example: JCPenney coupons).
- Deal Taker has built an awesome daily updated forums to take part in.
The full list of both free and paid coupon directories and forums can be found here.
Note: some of these directories do not have a submit form, so I either linked to a home page or contact form.











Comments
17 responses so far ↓
Robert Vitek on Aug 5, 2008 at 1:34 pm
MyCoupons.com is another great coupon directory to get your site listed on. Simply submit a coupon code and if your site is not in our directory we will add you soon.
Loren Baker, Editor on Aug 5, 2008 at 1:56 pm
Thanks Robert, we’ll have Anne add MyCoupons to the list :)
Ann Smarty on Aug 6, 2008 at 7:35 am
@Robert : I’ve added your site, thank you!
birdlegs on Aug 6, 2008 at 8:23 am
Today I read your post first and I’m glad I did…
John from DealArmy on Aug 6, 2008 at 10:06 am
If any reader offers quality products and has an RSS feed, I would be more than happy to add you to our site: dealarmy.com
we’re not in the affiliate marketing game, we just want to help people save a buck or two when shopping online. We try to categorize feeds based on shopping interests then highlight specific feeds on the site’s homepage.
Domain Name Appraisal on Aug 18, 2008 at 7:38 pm
Thank you so much for the idea, I never have thought of that as a way to market to potential customers! We have tried to post coupons for domain name appraisals on our website but it doesnt help generate MORE hits, only gives customers deals when they are already there. Thanks Ann for all the hard work.
Link Building Blog on Aug 22, 2008 at 8:47 pm
Great list and I’m gunna go sniff out all the do follow coupon sites on the list now :)
Coupon Guy on Oct 1, 2008 at 3:26 pm
Everything in the article above is spot on and why we have launched poncou.com. It’s another coupon directory that both consumers and suppliers can both use for free. It’s totally geared toward entertainment and dinning, everything people do on vacation outside of their hotel room. It’s a brand new site that just launched in September. We’ll even be running a contest sooner were consumer will have the chance to winner a free vacation from our sister site lastmintuetravel.com.
Jeff on Oct 7, 2008 at 8:12 pm
you can also add linkdirec.com that accepts these
Jeff on Oct 7, 2008 at 8:13 pm
http://www.linksdirec.com sorry for the typo
Steve on Oct 31, 2008 at 2:02 pm
FollowThatPackage.com offers online discounts and coupons as well, not as big as the other online retailers, but they have over 200 coupons on their site
Jessica George on Nov 17, 2008 at 5:32 am
Hi,
I found an interesting offer at colormailer.com. The details are given below. If you add this to your site, it would be useful for people doing Christmas shopping.
Order 100 or more 10×15cm prints and get 50 additional 10×15cm prints free!
Use promotion code: 50FREEPRINTS
Order 200 or more 10×15cm prints and get 100 additional 10×15cm prints free!
Use promotion code: 100FREEPRINTS
Order 500 or more 10×15cm prints and get 200 additional 10×15cm prints free!
Use promotion code: 200FREEPRINTS
http://www.colormailer.ch/apploader.php?product=prints&view=Product#/first/
Regards,
Jessica
RJ on Nov 28, 2008 at 3:23 pm
Could I list my website on your directory.
Thank you for taking some time to look at my email
Андрей on Dec 8, 2008 at 8:56 am
Основные направления Компании Сибирская Тройка - это грузоперевозки, рекламная деятельность, поставка промышленного оборудования. Основной принцип нашей работы - это гибкость и мобильность с клиентами.
Angie on Apr 3, 2009 at 2:25 pm
Thank you for taking the time to comprise such a great list. This is fantastic!! I am so glad that I found your article and will be sure to tell other business owners about it.
Kim on May 9, 2009 at 1:30 pm
Tons of resources for finding great coupons, rebates and promotional codes that save you money.
IGMproducts on May 22, 2009 at 11:38 pm
Thanks for the wonderful information. I’m grateful!
http://www.Warm-Mouse-Heated-Keyboard.com
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