Find Customers and Backlinks by Adding Your Site to Coupon Directories

If you run an eCommerce site, submitting it to coupon code directories is a wise promotional method you might want to consider. You will benefit from this in a few ways:

  • you will find new customers who frequent the particular directory to look for bargains in your niche;
  • you will contribute to your brand reputation management (i.e. more positive listings for your [brand name] searches);
  • you will get more conversions from your [brand name] search referrals (people seeing your coupon codes when searching for your company);
  • you will get relevant backlinks from your site listings.

A few tips on how to make the most of your directory listings:

  • always include your brand name in your listing title;
  • always include your main keywords in your listing title;
  • promote your listings at your site and via newsletters;
  • diversify your listings (by different descriptions,deals, titles and keywords) – they will all pop up for your [brand name] search, so by this you increase your chance to convert;
  • add several coupons for most popular directories and update your listing page regularly (remove expired coupons and add new ones).

Most popular coupon code directories:

  • Coupon Cabin has some nice social features (e.g. sharing and reporting options); for each individual listing it also displays relevant categories and merchants.
  • My Coupon Codes: besides the directory, there’s also a regularly updated frugal blog
  • Ultimate Coupons also has newsletters to advertise in.
  • Free Shipping primarily focuses on free shipping offers (see the example: JCPenney coupons).
  • Deal Taker has built an awesome daily updated forums to take part in.

The full list of both free and paid coupon directories and forums can be found here.

Note: some of these directories do not have a submit form, so I either linked to a home page or contact form.

Ann Smarty
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project,
Ann Smarty

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27 thoughts on “Find Customers and Backlinks by Adding Your Site to Coupon Directories

  1. is another great coupon directory to get your site listed on. Simply submit a coupon code and if your site is not in our directory we will add you soon.

  2. If any reader offers quality products and has an RSS feed, I would be more than happy to add you to our site:

    we’re not in the affiliate marketing game, we just want to help people save a buck or two when shopping online. We try to categorize feeds based on shopping interests then highlight specific feeds on the site’s homepage.

  3. Thank you so much for the idea, I never have thought of that as a way to market to potential customers! We have tried to post coupons for domain name appraisals on our website but it doesnt help generate MORE hits, only gives customers deals when they are already there. Thanks Ann for all the hard work.

  4. Everything in the article above is spot on and why we have launched It’s another coupon directory that both consumers and suppliers can both use for free. It’s totally geared toward entertainment and dinning, everything people do on vacation outside of their hotel room. It’s a brand new site that just launched in September. We’ll even be running a contest sooner were consumer will have the chance to winner a free vacation from our sister site

  5. offers online discounts and coupons as well, not as big as the other online retailers, but they have over 200 coupons on their site

  6. Hi,

    I found an interesting offer at The details are given below. If you add this to your site, it would be useful for people doing Christmas shopping.

    Order 100 or more 10x15cm prints and get 50 additional 10x15cm prints free!

    Use promotion code: 50FREEPRINTS

    Order 200 or more 10x15cm prints and get 100 additional 10x15cm prints free!

    Use promotion code: 100FREEPRINTS

    Order 500 or more 10x15cm prints and get 200 additional 10x15cm prints free!

    Use promotion code: 200FREEPRINTS

  7. Основные направления Компании Сибирская Тройка – это грузоперевозки, рекламная деятельность, поставка промышленного оборудования. Основной принцип нашей работы – это гибкость и мобильность с клиентами.

  8. Thank you for taking the time to comprise such a great list. This is fantastic!! I am so glad that I found your article and will be sure to tell other business owners about it.

  9. is one of the coupon sites that has a tremendous potential to help people who are searching for online coupon codes. Please take a look on the site for more information.

    Dave Stack (Coupon clipper extraordinaire!)
    216.575.1480 – Cleveland, Ohio