I’ve noticed more and more Facebook Fan Pages popping up and it’s great. Fan Pages are a great way to connect with people, build your credibility and ultimately generate leads and grow your business.
The problem is most people are making one BIG mistake when it comes to their pages. More on that in a minute. First let me give you an overview on what I’m going to talk about today….
- What Are Fan Pages?
- Why Are They Important?
- Who Can Build A Fan Page
- Who Should Build A Fan Page
- The “Big Mistake” So Many People Are Making
- How To Build A Good Fan Page
What Are Facebook Fan Pages?
Facebook allows you to create a Fan or Business Page where you can post information, participate in discussion and share photos, videos and news.
Unlike groups in Facebook, Fan pages are visible to unregistered people and are indexed by the engines – which is another opportunity for you to come up in the engines.
The number of Fans you can have is unlimited (whereas the Friend limit is 5,000). However Facebook is not all about traffic. Fan Pages are generally better for long-term relationships with your fans, readers or customers.
You can send “updates” to fans whenever you want. It’s a nice way of building a database of interested users. Send messages about new products, updated website, etc.
When someone joins a Fan Page, it’s published in their News feed for all of their Friends to read (unless they have turned this off). This helps spread the word about your Fan Page.
A Fan or Business Page is designed to promote a business. It can be used to share simple information like your business hours, contact information and product/service offerings. It can also be used as a marketing tool.
If you design a fun and graphically appealing Fan Page that is designed to capture leads and promote your business well, it can be a good tool for generating new leads.
In Facebook’s own words: “Start the Conversation. When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.”
Why Are Facebook Fan Pages Important?
The stats speak for themselves:
- Facebook has 400 Million Global Users (and growing)
- Facebook has 100 Million U.S. Users: Facebook is strong around the world (Canada has the highest penetration rate), but nearly 1/3 of all Facebook users are in the U.S.
- The average Facebook User Spends 55 Minutes Per Day
- Real-time Search Is Important Today: Facebook is now making most content available publicly (unless you adjust your privacy settings). This has tremendous implications for search engine optimization and reputation management. You need to be on top of real-time search – today.
A recent study (The Sysomos study) found a strong correlation between amount of content (notes, links, photos, videos and custom pages/tabs) and number of fans. <This is really important information!!>
Who Can Build A Fan Page
Anyone can set up a Fan page, but to get the most out of it with the added features, you need to know HTML and work with graphics and you need to attach it to a personal profile (you can’t use the FBML App unless the page is attached to a personal profile page).
Who Should Build A Fan Page
Anyone looking to create more exposure and generate more leads for their business should build a Fan Page.
You don’t have to play games or make friends and waste time idly chatting with people. Look at your page as a source of publishing good information and generating a base of followers.
The key takeaways are that you have to know your audience, you have to engage and compel them first and foremost or they’ll leave. Once you’ve done that, you have to provide quality content regularly and encourage discussion and engagement.
There are thousands of brands on Facebook in addition to the thousands of small – medium sized entities that have no brand awareness – you need to stand out from that crowd!
The “Big Mistake” So Many People Are Making
So what is the big mistake I keep referring to? Ready, drum roll please…
Everyone is creating pages that look like everyone else. They are using the default tabs and not adding anything compelling and interesting to the page.