As an avid social media user, I also had to ask him about the differences with international social media. Andre says there are so many differences you wouldn’t even believe it. Hear him explain in the video below:
Here are some key takeaways from the video:
- Andre says that a lot of the latest phenomenons you hear about at US conferences are non-existent in European countries.
- In smaller European countries businesses rely on more direct communication with their customers. With SEO there’s a lot more direct outreach, Andre says.
- Smaller international countries aren’t avid users of sites like Reddit and StumbleUpon, but do commonly use Facebook and Twitter.
- Publishing content and waiting for the traffic to come in doesn’t work internationally. Andre says content marketers have to work a lot harder to get their content seen by large audiences.
- Building your own equity, such as a large e-mail list, is paramount in smaller countries. Going out and making direct connections is something you also have to do a lot of, as well as building up large followings on Facebook and Twitter.
- Link building is a lot easier in the US, Andre even goes as far as to call it “surreal” and a “dream land.”
- As audiences vary greatly in European countries, Andre says you really have to adapt your strategy to each of these audiences. There’s no one-size-fits-all SEO or social media strategy in Europe.
Please visit SEJ’s YouTube page for more video interviews.