PitchEngine is a great free service that allows to create a social media release for your business news. The site is easy to use and offers quite a few great features you will love.
Basically, with it you can create a page on your company news fully customized for distributing it around your social media networks. Some nice features include:
- Google-news friendly (that gives you better chances for more exposure);
- Social-media friendly (can be posted to Twitter, Friendfeed and Facebook with one click of your mouse):
- Fully customizable;
- Views stats and control panel inside.
Let’s have a look at what you can do on this page:
- Add a link to your company (prior to writing a release you should create your company’s profile and specify its web destination; this information will appear in the right sidebar of the published social media release);
- Add as many links to relevant sites as you want (after writing a release, you can add links at the bottom of it);
- Add images (add your website logo, site home page screenshot or any other imaginary to customize the look and feel of the release);
- Add videos (embed your company video to the left sidebar of the press release).
Let’s have a look at a few examples:
- California Institute for Regenerative Medicine (CIRM) Announces Winners of the 2008 Stem Cell Image Contest (via CIRM): notice the imaginary to the left, a large “About us” abstract and in-text links (the release editor allows HTML);
- FreeShipping.org Rolls out New Web 2.0 Features (via FreeShipping.org) includes a video of the newly introduced feature described.
- Social Media Tools in Crisis Communications – includes a very smart Twitter pitch in the beginning.
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. She is specializing in SEO consulting and guest blogging. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyBlogGuest.com.
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Those examples look pretty neat. Makes me wanna play around with Pitch Engine now. Another great find, thanks a lot Ann!
I am going to start playing with this, this looks very promising.
Thank you very much, I suppose I´m gonna to be the first user of this service in the Czech republic :-)
Great info, Ann! I’ll definitely add PitchEngine to my out PR plan for the next release. Can’t wait to see how this works.
This is great information. We have been looking in to the different ways of distributing news and updates. This is really useful.
Has anybody else found other sources that seem as neat, and clear as this one, at a low cost?
Yup it’s a good service – don’t think it’s still free though!
PitchEngine is quite US focused still, if you’re looking for something in the UK take a look at Pressitt.com – it’s new and offers a few interesting features.
And it’s free!