Having an effective link building strategy is crucial to the success of any SEO campaign. That being said, a great link building strategy for one client or site, may not not translate to another. The cookie cutter link building mentality is where many SEO's often fail. I'm going to go out on a limb here and say it's probably not the best idea to implement the same link building practices...
Yes I know you want to grow your business and land as many new clients as possible, but be careful what you wish for. Taking on a new client shouldn't be a decision made on a wimp, extensive research and qualifying is essential to running a successful SEO campaign. Below is a check list to see if that new client is right for you. What are the clients goals...
Search Marketing isn’t all that different than traditional marketing. And, just like the physical market, you have a plethora of vehicles from which to choose. Optimizing your efforts can get a little confusing, so look to the traditional Marketing Mix to help a bit. P Number 1: Product The end-result. In the Internet world, we’ll call this the user’s interaction with the website being promoted. I want to look at...
In a land of a million ‘likes’ how many marketers are paying attention to the new Facebook Questions tool and how it can be an integral part of your Facebook marketing efforts? Similar to a start up in Indianapolis (Form Spring) ‘Ask Question’ can a provide a way for businesses to engage with their fans on an intellectual level. Facebook addicts are waiting for someone to start...
Mobile search is as big as it has ever been. Nearly 83% of American Adults have cell phones, with 20% of those being smart devices, one can see marketers urgency to grab their piece of the pie. Towards the end of the second quarter of 2010, a turf war has started to develop between everyone's favorite tech giants Apple and Google. There have been reports Apple has their own search engine...
Have you tried Googling for pizza in your town recently? If you frequent the organic rankings like yours truly, you've noticed that between paid advertisements and the local business results, the 'true' organic rankings are appearing beneath the fold (Which means they don't exist right?). So, it looks like unless you're Bazbeaux's, (which I might add has the best pizza in town), it's pretty tough going for you. With the optimization of the local...
Now that Facebook has officially taken over the world, it has become increasingly important to monitor your account closely as possible. A company's social media presence, better yet reputation, can be affected drastically if proper preparations are not intact. Many companies, Fortune 500 and small businesses alike, know they HAVE to have a Facebook, but I would venture to say very few of them know how to use it beyond logging in and maybe uploading...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
