Sookie Shuen

Sookie Shuen

Community Manager at Tomorrow People
Sookie Shuen is the community manager at Tomorrow People, a leading UK inbound marketing consultancy, that provides free advice and updates through a five step inbound marketing methodology. You can also connect with Sookie via LinkedIn .
Sookie Shuen

@sookieshuen

Sookie Shuen

Latest posts by Sookie Shuen (see all)

Articles by Sookie Shuen

Pull marketing
Search Marketing

5 Essential Ingredients for Truly Effective Pull Marketing

Posted on by | 4 comments

Pull marketing is the science of attracting leads and sales rather than applying more work-heavy traditional ‘push’ marketing approaches. In an increasingly tough marketplace, pull marketing is overtaking push marketing as the most effective way to drive business. This important change has taken place for several important reasons: Reason #1: Buying Behaviour Has Changed for …

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The blurred lines of marketing
Search Marketing

B2B Marketing Predictions for 2013

Posted on by | 13 comments

Change, innovation, progress, while these terms should always be associated with the positive, for marketers entrenched in their current methodologies, the future can seem down right scary as the lines blur. The ways in which consumers can now discover, consume and engage about products and services, makes it a challenge for marketing professionals to keep …

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