A curious phenomenon was brought to my attention the other day: Notice the estimated average CPC for a product that sells, on average, for between $10 and $40. How is this possible? Even if every one of the dozens, maybe even hundreds of sites bidding for this keyword convert their AdWords traffic at a perfect …
I recently had the opportunity to review the work of a fellow SEO company in the form of recommendations they had made for a client’s website. It was a good report, full of information about duplicate page titles, internal Page Rank flow, and other helpful statistics about their site. Yet, the client left that SEO …
