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Gez Hebburn

Gez Hebburn

Web Design
With keen interests in SEO developments, social media, web design and technology, Gez looks out for the ethical and philosiphical side of Tech News.
Gez Hebburn

Latest posts by Gez Hebburn (see all)

  • The ‘Google Effect’ Debunked: Human Memory Changes Did Not Start with Search Engines - July 25, 2011

Articles by Gez Hebburn

Fossilised monkey in Google logo
Search Engines

The ‘Google Effect’ Debunked: Human Memory Changes Did Not Start with Search Engines

Posted on July 25, 2011 by Gez Hebburn | 9 comments

A research team led by psychologist Betsy Sparrow at Colombia University has identified a ‘new’ form of amnesia, and dubbed it the Google effect. They are claiming – and being echoed by millions of copycat blog posts and news releases desperate for trending content – that internet search has changed the way we think. It …

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