For location-based businesses, ranking highly in Google Places can be a boon to sales. This is not only true on Google.com, but also on many of the country-specific versions of Google as well. In the tourism and hospitality industries, business can use this medium to promote services to people planning trips to their location. Take […]
When optimizing sites in languages that contain characters not found in the English language, it is important to know that Google will return different results depending on whether the characters (called diacritical marks or diacritics) were used.
A review of Hotels.com’s international search strategy including areas where it excels and other areas where it can be improved.
There are now approximately 1.8 billion users throughout the world. They are located in many countries and speak multiple languages. Many of them could be potential customers. But how do you reach them? Not only do you have to speak their language, you have to ensure your website appears where they are searching. Website globalization […]
Have you ever wondered how search engine results change from country to country? If your company is multinational, it is important for you to know how your site ranks for relevant keyword terms in different countries. If your company is seeking to expand into new geographic markets, international keyword research can provide invaluable insight into […]
If asked to name a few of the world’s top brands, you might include names such as Coca Cola, Disney, Microsoft, Intel, or perhaps Mercedes Benz, Toyota, and BMW. These companies have been around for many years (35 in Microsoft’s case and 122 in Coca Cola’s) and have spent hundreds of millions of dollars establishing […]
Amidst much fanfare, the 2010 FIFA World Cup is underway in South Africa. The tournament is the most watched sporting event in the world with an expected viewership of over 700 million. The estimated economic impact to the country is $12 billion. But has South Africa missed a golden opportunity to increase the appeal of […]