Adjusting Your Keyword Research For Google’s ‘(Not Provided)': Interview With Jacob Hagemann

As part of our SEJ interview series, Jacob Hagemann of Hoosh Technology provides some advice on how to adjust your keyword research strategy now that all of Google’s search data is protected.

Google’s decision to not provide keyword data has people nervous about not having access to the same information they used to. As a result, SEOs are scrambling for solutions so they can continue to provide content their audience is looking for.

Jacob’s company specializes in competitive intelligence to help businesses make better decisions. I began the interview by asking what he’s doing as a result of Google’s move to protected search, as well as what his methodology is behind segmenting data.

Hear what Jacob has to say in the video below:

Here are some key takeaways from the video:

  • Unlike Google, Jacob’s company continues to provide updates about keyword data to customers on a daily basis.
  • Jacob takes a holistic approach to collecting keyword data, meaning he takes into account both paid and organic search data.
  • Based on both sets of data his company is better able to score the value of ranking number one for a certain keyword.
  • You have to evaluate your market position by looking at the full screen, Jacob says, including paid and organic results.
  • Jacob’s company, Hoosh Technology, provides this data to users at any level. Whether you’re a small business or an enterprise company, you will be able to use his extremely user-friendly software.

If you have any questions after watching the video, for either myself or Stoney, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews.

Brent Csutoras

Brent Csutoras

Chief Social Media Strategist at Kairay Media
Brent is co-founder of Alpha Brand Media, who publishes Search Engine Journal, and is responsible for managing SEJ's social strategy. Brent also owns the social media agency Kairay Media and the design firm Pixel Road Designs.
Brent Csutoras

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2 thoughts on “Adjusting Your Keyword Research For Google’s ‘(Not Provided)': Interview With Jacob Hagemann

  1. The facts remain the same – no more organic data from Google regarding actual performance of keywords – subsequently all anyone can do is (a) aggregate data from the ‘other’ search engines and (b) use Google’s keyword economy via AdWords to try and predict performance without being able to measure it directly.

    Now, this doesn’t matter much for keyword research, but it plays havoc with tracking! We now have to track by assumption, and its back to good old keyword densities to try and figure out why a particular piece of content gets found and used by consumers.

    After all, we have content that we think people will find useful, but only if they can find it among all the dross and people trying to game the system. One good thing to come out of this, hopefully, will be the one thing everyone agrees we all want – better content!