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Accepting SEO Guest Articles On Your Blog: Don’t Lose Your Blog’s Vision

You always want to make sure that you are in complete control of your business, and this includes your blog. There is no denying that your goals and overall vision for your business will change over time, whether you make a conscious decision or your industry goes through drastic changes, but again, you want to be in control. Accepting guest articles is an easy way to lose sight of this important factor. While it’s a great idea to accept guest posts, you have to be prepared for this problem, and unfortunately, it’s not something that crosses the minds of many. You need to follow certain steps to make sure that your guest bloggers aren’t swaying you from what you really want out of your blog and your website.

How to Keep Your Vision Intact When Accepting Guest Articles

Accepting guest articles is a great way to get new eyes to your blog, a fresh perspective on an old topic, or an article about a subject outside of your expertise. If your guest author promotes his/her article to all of his/her followers on social media (which should be a requirement), you’re gaining extra publicity without having to do much work.

After deciding that you want to accept guest articles, it’s time to make sure you have everything in place so your blog doesn’t go too astray. Consider some of the following points:

  • Understand the Guest Authors. It’s important to realize that guest authors sometimes want to post on your blog as a way to improve their SEO. This is certainly OK, but you need to be weary that their article is relevant, well written, and not full of links. The author wants to benefit himself/herself first, so it’s your job to be on the lookout.
  • Create Guidelines on your Website. This is incredibly important if you want to accept guest articles. Create a document that lays out what you will and will not accept in terms of articles (what topics, how long, how often, etc.). This will help you see what you were hoping for when you first started. I also recommend putting this content on your website so guest authors can see if they are a good fit. Stick by these guidelines and you should be good to go.
  • Ask to Make Edits If Needed. Make sure any guest author knows you can make edits if you wish. Always send back major edits to see if the author is OK with your changes, but still keep that as an option.
  • Always Continue to Post In-House. In the majority of cases, it’s beneficial to guest post in-house more frequently than you accept guest articles. This will keep your blog on track and make sure that guest authors have something to go off of when writing.
  • Talk with Your In-House Bloggers. It might sound obvious, but don’t forget to talk with anyone and everyone in your company who has access to the blog. Make sure everyone is on the same page and knows what to expect from guest authors.

In the end, accepting guest articles gets easier once you get the hang of it. Once you have those solid guest posting guidelines down and you start to accept more and more, you’ll start to have a good eye regarding what will work with your vision and what won’t.

If you’re a blog owner who accepts guest articles, what is your secret to keeping your blog’s vision consistent? Any experience with a poor guest post? Let us know your story and your thoughts in the comments below.

Photo Credit: Photo by Joe Buckingham on flickr.com

 Accepting SEO Guest Articles On Your Blog: Don’t Lose Your Blog’s Vision

Amanda DiSilvestro

Online Content Editor/Writer at Higher Visibility
Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for HigherVisibility, a nationally recognized SEO consulting firm that offers online marketing services to a wide range of companies across the country. Connect with Higher Visibility on Google+and Twitter to learn more!
 Accepting SEO Guest Articles On Your Blog: Don’t Lose Your Blog’s Vision

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5 thoughts on “Accepting SEO Guest Articles On Your Blog: Don’t Lose Your Blog’s Vision

  1. Hi Amanda,

    Problogger for example is not accepting blog posts of recent. Black hat SEO rookies are out there destroying the very essence of guest blogging.

    I once submitted a guest post to a leading website and to my surprise, it was turn down. This was a 700-900 word article, well researched and highly analytical. I was furious and angry, however, I became humbled when I got the message detailing the reason it was rejected. I placed an anchor text backlink at the first paragraph of the post. Even the backlink was not to my blog but to another blog ( Daren Rowse problogger for that matter).

    Since that time, I usually take my time to read guest posting guidelines before approaching the publisher!!

    Thanks for sharing

    1. Wow that’s interesting that they would tell you that was the reason right away! Reading guidelines is so important and I’ve had situations like yours as well where it was a little mistake that I carelessly missed. Thanks for reading!

  2. In short…it’s all about identifying the wants of your own readers! If it’s a great article and your readers will love it, even if it is a little different, then go for it! Always, always keep a close eye on what you accept though!

    1. My advice would be to take note of authoritative blogs that publish guest authors. Take a look at those authors and see where else they’ve written. I’ve written about something called “reverse guest blogging,” so try typing that into Google and reading one of those articles–lots of tips!