7 Effective Link Building Tips For Affiliates



I’m an affiliate marketer at heart and I can appreciate the blood sweat and tears that goes into link building for affiliate sites. If like me, you stay awake at night, dreaming of new ways to acquire backlinks and conjuring up new strategies to get those all-important customers to your site, I’m hoping this post will be of some help to you.

Before We Start


As you probably know, Google has not been kind to affiliate marketers in recent years. With both Google Penguin and Google Panda targeting thin affiliate sites with poor back link profiles, it’s harder than ever to get your affiliate product of the ground.

My advice to you is to make sure your on-page SEO is perfect. Get some original content and genuine reviews on your site. If you’re copying content directly from the site you’re attempting to promote, you may not only find yourself ranking poorly due to duplicate content, but you could find your account terminated for compromising the SEO efforts of the original site. Don’t let all your hard work go to waste!




Some of the strategies below don’t necessarily fall within Google’s Webmaster Guidelines, so use them at your own discretion. As affiliate marketers, you often need to bend a few rules to keep up with the competition as more often than not, you’ll have hundreds or thousands of sites contending for that same #1 spot that aren’t playing by the rules!

Link Building Strategies

Right let’s get down to the nitty gritty. I personally try to use a mixture of all the below strategies and highly recommend that you don’t stick to just one method of link building. Otherwise you’ll soon end up building a very unnatural looking link profile and some of your more malicious competitors could copy your entire strategy and outrank you with you doing all the hard work for them.

I’ve tried to avoid discussing out-dated linking strategies that have limited effect; including directory submissions, article submissions, blog commenting and commenting on guest-books. These have been covered numerous times and this post is an attempt to deliver something fresh to the community. The strategies below are loosely listed in order from white hat to black hat; however as with most subjects in SEO, this is open to debate.

Broken Link Building

Broken link building involves a bit of trial and error, in some instances, it can take a while, before we start find the right type sites to target and even once you’ve found sites that are worth contacting, they may not return your e-mails or may just not want to link to you.

I highly recommend the SoloSEO link tool, which creates a list of advanced operators and search queries based on your keyword. Or if you’re looking to invest in SEO tools, then I recommend ScrapeBox.

Once you’ve found a few sites that you feel are worthy of checking, run them through your favourite link vetting program. One of the faster programs that I recommend for checking all the links on a single page is CheckMyLinks for Chrome. Alternatively you could scrape an entire site with Xenu Crawler and then use Scrapebox to extract your target metrics.

Once you’ve found a broken link, get in touch with the webmaster and inform him of the broken link. Of course you’ll have to have a site that’s just as good, if not better as a replacement to recommend.

There are a number of twists on this process, but this post by Jon Cooper on SEOBook.com covers a few great basics.

A Black Hat Twist

Sometimes you’ll be lucky enough to stumble upon a link that pointed to a recently expired domain. Register it and restore it to its former glory… but not without adding a link to your own site for your troubles. I cover abandoned domains in more detail below, but I’ve managed to pick-up domains with PR3+ with .edu backlinks for just the cost of a domain renewal.

The Cost

If you stick to the white hat version of broken link building, your only real cost is time. Once you start investing in tools to help you do the job then your outlay is increased slightly, but this strategy is still incredibly cost effective.

Guest Blogging

Guest blogging is starting to get a bad reputation, as with all things in the SEO world, when a strategy starts returning results, everyone jumps on the bandwagon. We all know what happened to directories, blog commenting, articles etc. The strategy is outsourced and watered-down to the point that you start receiving outreach e-mails which make little or no sense (see point 5).

If you’ve got the time, or better yet, can afford to hire a professional writer to create inspiring piece of content, better still if it’s related to whatever product is you’re pushing. Then you’ve got a strategy that is scalable and will offer long-term benefit to your website in the form of referral traffic, brand awareness and an increase in organic visibility.

I won’t go into the specifics of guest blogging as once again there are an ever-increasing number of posts that cover the subject, like here, here, and here.

The Cost

If you have a talent for writing, or a passion for what you’re promoting then it’s just a case of finding the time to engage in outreach and writing the content. Alternatively, you could pay a copywriter to develop a great piece of content for you. Depending on the difficultly of the target subject matter I find myself paying anywhere between $15-100 an article.

Video Reviews

Are a great way to generate back links and acquire some additional SERP real estate. There is of course a right and a wrong way to create video reviews; it helps if you have the item you’re reviewing to hand and creating a real review of a product will do better than a 30 second video created with Animoto.com but that’s not to say both won’t work.

Once you’re done creating your review, publish it to your favourite video sites. YouTube being the most popular, but don’t forget that there are other video sites out there!

  • YouTube
  • DailyMotion
  • MetaCafe
  • Vimeo
  • UStream
  • VideoBash

There are plenty of other sites including Facebook and MySpace that you can submit your video to as well, but these may not pass on as much of that all important link juice.

Sebastian Cowie
Sebastian Cowie is a freelance SEO consultant and affiliate marketer. He currently runs SC Digital a small digital agency based in Colchester. You can catch his musing and link building discussions on Twitter or G+.
Sebastian Cowie

Latest posts by Sebastian Cowie (see all)

Comments are closed.

5 thoughts on “7 Effective Link Building Tips For Affiliates

  1. Xenu LinkSleuth, Screamingfrong could also be added to the list of broken backlink building tactics. However, one should also understand the impact of such tasks. You do not want to end up helping some poor site with little to no value. BTW, a nice lenghty post on link building for affiliates, Sebastian.

  2. Great post Sebastian! Nice compilation of tips, tools and resources which would help affiliate marketers to mainly get quality traffic who can click on links and banners on the site & then later help the marketers to pocket some cash. Some of the above mentioned tools & resources would even help an SEO to build some decent links for a site. Being active on niche specific forums can help affiliate marketers get some quality traffic to the site which can convert, Having a great content strategy for an affiliate site is a must.

  3. Truly adorable. Special thanks for makes me familiar with such great website Fiverr.com, it’s really great place to hire good freelancers who can take care of your major operations like Content creation, Videos and more.

  4. Thanks for sharing Valuable information. Also thanks to make me aware with some SEO tools and some Useful Videos.The strategy you suggest for link building is also appreciable.I would like to try that one.the other information you provide like guest blogging sites and all is also useful for SEO People like us.

  5. “The ultimate goal is to become a regular contributor, as that delivers greater returns and requires less effort than scrabbling around for low-level guest blogs every month.”

    That’s the advice I always give my clients as well. When you become a regular contributor that blog’s audience gets used to seeing your name and brand and you start to build a stronger presence.