SEO

5 Local Resources to Boost Your Local Rankings

Local search engine optimization (SEO) is a specialized form of SEO focused on optimizing businesses and their websites for optimal visibility in local search engines.

Local search takes into consideration not only the keyword the searcher entered, but also the location of the searcher, whether indicated through user settings, automatic detection, or a location in the keyword phrase (e.g. “Best Restaurants in Dallas, TX”).

Google, Bing, and Yahoo! all provide local search capabilities. Here is an example of the familiar Google local search results:

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Local search has some similarities to traditional SEO (focused on ranking for a given keyword), but includes a lot of activities not applicable to global SEO. It can be difficult to know where to start!

Fortunately, there are many great local SEO resources available – for free – on the Internet. Here are five that I find helpful:

1) Local Search Ranking Factors

Have you ever wondered what Google (and the other search engines) consider when ranking local businesses in the local search results? Is it the number of reviews? Is it the number of images and videos? Is it the authority of your website for the given keyword?

Thanks to David Mihm, a Local SEO guru, you don’t have to wonder (as much…). Every year, he interviews dozens of experts in the field to compile his Local Search Ranking Factors report.

It is awesome!

For the best part, scroll down to “The Results.” There you will find the top ten ranking factors for local search.

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Take a look at #2: “Manually Owner-verified Place Page.” I can’t tell you how many businesses I’ve worked with that have not yet taken this simple step. If you haven’t claimed your Google Place page, please do so as soon as you finish reading this post!

Here is a helpful video about adding a Google business listing if you want some guidance.

2) Comprehensive List of Local Search Directories (or “Yellow Pages”)

One of the factors that determine your ranking in local search results is the number of “citations” available for your business around the Internet. Adding your business to local search directories is a great way to rack up on citations (and also improves your chances of getting new traffic!).

Andrew Shotland of Local SEO Guide has compiled a comprehensive list of local search directories (he calls them “Internet Yellow Pages”).

The Local SEO Guide blog is one of the first resources I used to learn about local SEO. Shotland is an expert in the field and has been at it for a long time. He knows his stuff!

3) Understanding Google Places & Local Search

Another great local SEO resource is Mike Blumenthal’s wonderful local search blog, which is geared toward keeping the rest of us up to speed on the developments of local search.

Mike writes about local search news, Google Places (and other related Google topics), and Yahoo! local. He also addresses topics related to local & mobile and local & social. (To name few!)

Best of all, Mike responds to comments and questions (what a concept, right!). If you don’t understand something he’s writing about or want to discuss the topic further, he’ll take the time to discuss it with you.

Very accessible. Very friendly. Very local.

4) GetListed.org

Isn’t it amazing that there are organizations who care enough about you to put lots of time and effort into providing tools, resources, and live training sessions to help you grow your business?

GetListed.org is one such organization.

On their website, you can enter your business to see how well (or poorly) it is fairing in the local SEO world:

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It’s a great tool and the website has a nice, clean interface.

Additionally, GetListed.org has all sorts of resources, including their Local University. They have several sessions coming up this spring, so make sure to check their list of upcoming events.

5) A Step-by-Step Guide to Local Search

In working with small businesses on local SEO, I have developed a process that I use to optimize a business for local search.

One day, I decided to lay it all out in a post on our blog.

Why?

Because I know that some businesses cannot afford to hire a consultant to do the job for them. And perhaps some small business owners find this type of work satisfying (I know I do!).

In this Local Search Guide, I walk through the process of optimizing your business for local search.

I believe it is the most comprehensive local search guide available free online.

Please don’t lose traffic (both to your website and your store/restaurant/office) because you haven’t taken the take to optimize your business for the local search engines. It would break my heart.

Over to You!

I hope you find these resources valuable and would love to hear about the local SEO resources you use to learn more about all things local. Leave a comment!

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Tabita Green is a writer and Internet marketing consultant. She is passionate about helping small businesses and non-profits succeed online. Connect with Tabita on Google+.

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17 thoughts on “5 Local Resources to Boost Your Local Rankings

  1. Thanks Tabita for this informative post. I like the five resources that you have highlighted and specially the fifth one of the step by step guide to local search. This point is good. Thanks for the share.

  2. Excellent article. You brought my attention to some new resources and reminded me of some I hadn’t used in a while. It’s timely as I am helping a friend with local search right now for a transmission repair shop. We’ve optimised the places listing, now it is on to the rest!

  3. This is the definite Brilliant Information !!! I really like the post useful five resources that will have helpful to boost local ranking and increase traffics . I thinks Google places is also more beneficial to improve ranking and business but it should be organization and business keywords combination .

  4. I have applied your suggestions immediately after reading.

    It’s amazing how easily we forget about the local seo and focus all our powers on global.

    Thanks !

  5. David Mihm, a Local SEO guru, and wow he really is. I’ve been following him for the last two years and his information is always spot on. But you couldn’t really argue with his sources could you? This is the first time I visited your blog (I was given the link by a friend) and I was impressed with the quality and depth of the information. I’m not always that generous with compliments in less they are true of course. I will be back and I am looking forward to your future posts.
    Best regards,
    Franklyn

  6. Great resources, Tabita! Additionally, I have found that Google’s Map Maker can be a very powerful tool to aid in local SEO. The trick is to not only make edits to your own business’ listing, but correct any errant info about your surrounding area. It’s all about being a good member of your local community!