Modern digital marketing is easy. All you need to do is invest thousands and thousands of dollars in PPC, design, writers, infographics, and movie quality videos.
Oh, you don’t have that kind of money?
Not to worry. These three completely underrated traffic techniques won’t cost you a dime, unless you want them to.
1. Shoestring YouTube Videos
Even if all you have is a webcam, you can still make a YouTube video that gets hundreds of thousands of hits. A single video that costs no money and just a few hours of your time, can very easily pick up 1,000 or more views per month on YouTube. And that’s without any promotion on your own site or elsewhere.
On top of that, YouTube sends the most engaged traffic of any of the top social networks. It also tends to send traffic for much longer than most traffic sources since it is so perfectly designed for exploring its archives.
What many marketers fail to realize is that YouTube is still an incredibly non-competitive space. It’s like Google back in 2005 or so. It’s not all that hard to find a relatively common keyword phrase where literally nobody has created a video on the subject.
Even when the subject has been covered by others, YouTube is much friendlier to videos that don’t make the front page. More than Google, YouTube is designed for discovery. The right-hand sidebar of recommended videos provides a continuous trickle of traffic to even the most obscure videos on YouTube.