25 Blog Optimization Tips Even Dear Old Dad Could Ace (Plus 10 More Tips for Mom!)

As fate would have it, my 55 Quick SEO Tips Even Your Mother Would Love post (hint – read on for ten more bonus tips!) came out just in time for Mothers Day, so, in honor of dad and Fathers Day, here are a few tips that even dad could follow to boost the traffic on his golf or fishing blog!

SEO DadAgain, maybe not my dad, but then, I’m nearly 53 myself (old enough to be a grandfather) and I’m writing this stuff! Don’t assume that we old geezers won’t get it!


A blog is one of the best and easiest ways to generate fresh, up to date content for your site as well as link love. Good, quality content naturally attracts links, but there are ways to optimize your blog to get the biggest bang for your buck.

What is a blog? Short for web log, a blog is a content management system, basically an interactive web site that allows you to create and post content through a web-based control panel. Rather than create a web page and upload it, you just log into your blog control panel and write articles and post them. They are live immediately and readers can post comments so that it is a more interactive experience for the visitor.

For some, a blog can completely replace a traditional web site. With an almost word processor-like interface, even dear old dad can be blogging in no time!

And, one of the great features of a blog is the built-in RSS feed that visitors can subscribe to for keeping up with your new content. An RSS feed is commonly referred to as “Really Simple Syndication” and it does just what the name suggests – it allows your blog articles and news to be automatically retrieved by user feed readers (like Google Reader, MyYahoo, BlogLines, etc.) all over the world as you post them. The distribution potentially drives traffic, deep links and popularity to your blog which can help with your rankings. Pretty cool, huh?

In addition to providing a platform for terrific information (for humans and search engines), a blog is a natural pathway to the world of social media. Blogs are interactive, encouraging posts and information from visitors, and syndicated through RSS feeds, spreading your content (and links) across the web to be found in search engines, dedicated blog searches, news feeds, you name it.

Bottom line – if you don’t have a blog, get one now!

The plugins (small programs that add features to your blog, usually free) mentioned are specifically for the free self-hosted version of WordPress, probably the most popular blog platform currently used, but the concepts apply to all blogs.

Richard Burckhardt
Richard V. Burckhardt, also known as The Web Optimist, is an SEO trainer based in Palm Springs, CA with over 10 years experience in search engine optimization, web development and marketing.

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23 thoughts on “25 Blog Optimization Tips Even Dear Old Dad Could Ace (Plus 10 More Tips for Mom!)

  1. Great Stuff!!! As i started working on a blog, its been a great resource for me. Thanks Richard. Gave a sphinn.

  2. Great stuff except I disagree with the one about putting your blog on it’s own domain! If you have a domain to put it on then your stupid not to. Subdirectory or subdomain either way, but don’t take the traffic away from your main site.

  3. Yes, there’s been a bit of debate over whether to put a blog on its own domain or not. I originally was a supporter of it, but then, if the idea is to draw traffic to your existing domain, then I’d say that’s a perfect reason to use a subdirectory.

    So, it really depends on what you are trying to do.

  4. Both Search Engine Journal and Search Engine Land use partial RSS feeds over full text.

    I know the switch here was somewhat recent.

    I’d really enjoy an in-depth analysis on the length of feeds and the value for long term SEO benefits.

    The optimization of your RSS feeds is something I never considered before. It does seem to be an easy idea that could certainly pay off though.

    Good tips here Richard, and best of luck with the contest!

  5. Thanks. Well, when you think about it, your feed is sitting out there in a spiderable format. If you cut the post with a “More” link, the rest of the links and content are unavailable, at least from the feed file.

    Personally, I hate summary feeds, especially when I’m reading on a portable device like an iPhone. The fewer clicks the better, from my user point of view. I won’t name it, but one of our industry related magazine blogs slaps a “More” after like a single sentence. I got tired of fighting with it on my iPhone and dropped their feed.

  6. Richard, Thanks for the response. After more thinking I think your right. It really depends on what you goal is. For a business you definitely want it on your main domain for SEO reasons among analytics, branding, and traffic. If it’s a personal blog than it might make perfect sense to setup a blog on it’s own domain.

    With that being said I would still never tell a business client to put it on it’s own domain. You don’t really specify that in this post so to personal bloggers it could make sense.

  7. Right. That’s what I meant by “if you think having your blog on a separate domain from, say, your business, will give you more authority and street credit, then go for it” but, yes, I could definitely been more clear about it.

    You really need a good reason to put a blog on a separate domain. Otherwise, don’t.

    Thanks for helping me clarify!


  8. Very good article. I’ve just started blogging and there are some great tips here (feed burner, google alerts to name two) which I have applied while reading this article. Thank you.

  9. Great ideas! It is nice having so many options to choose from! I really enjoy being able to apply whatever I can off of your post to my blogging. Thanks again for such wonderful ideas!

  10. The reason you should use a summary for your feed is to prevent other websites from stealing your visitors or content. By limiting what people can read via feed you are encouraging them to visit your site (which is what you want most of the time right?).

    Also you no longer need Wp-sticky because the sticky post feature is built into the latest versions of wordpress.

    Otherwise there are some good tips in here.