As fate would have it, my 55 Quick SEO Tips Even Your Mother Would Love post (hint – read on for ten more bonus tips!) came out just in time for Mothers Day, so, in honor of dad and Fathers Day, here are a few tips that even dad could follow to boost the traffic on his golf or fishing blog!
Again, maybe not my dad, but then, I’m nearly 53 myself (old enough to be a grandfather) and I’m writing this stuff! Don’t assume that we old geezers won’t get it!
A blog is one of the best and easiest ways to generate fresh, up to date content for your site as well as link love. Good, quality content naturally attracts links, but there are ways to optimize your blog to get the biggest bang for your buck.
What is a blog? Short for web log, a blog is a content management system, basically an interactive web site that allows you to create and post content through a web-based control panel. Rather than create a web page and upload it, you just log into your blog control panel and write articles and post them. They are live immediately and readers can post comments so that it is a more interactive experience for the visitor.
For some, a blog can completely replace a traditional web site. With an almost word processor-like interface, even dear old dad can be blogging in no time!
And, one of the great features of a blog is the built-in RSS feed that visitors can subscribe to for keeping up with your new content. An RSS feed is commonly referred to as “Really Simple Syndication” and it does just what the name suggests – it allows your blog articles and news to be automatically retrieved by user feed readers (like Google Reader, MyYahoo, BlogLines, etc.) all over the world as you post them. The distribution potentially drives traffic, deep links and popularity to your blog which can help with your rankings. Pretty cool, huh?
In addition to providing a platform for terrific information (for humans and search engines), a blog is a natural pathway to the world of social media. Blogs are interactive, encouraging posts and information from visitors, and syndicated through RSS feeds, spreading your content (and links) across the web to be found in search engines, dedicated blog searches, news feeds, you name it.
Bottom line – if you don’t have a blog, get one now!
The plugins (small programs that add features to your blog, usually free) mentioned are specifically for the free self-hosted version of WordPress, probably the most popular blog platform currently used, but the concepts apply to all blogs.