With all of the recent news of companies being called out for paid links, Google sending warnings about unnatural links, over optimization penalties, and blog networks getting shut down, it seems link building is becoming more and more difficult. The real challenge is when you are working with a new client or website. Typically the first thing you will do is a little competitor research where you see what tactics other websites are using to rank higher than your client. What you will likely discover in many cases is the competitors are using link building strategies that are on Google’s list of link schemes.
Photo Credit: William Brawley