All Author biographies must have:
- A LinkedIn PERSONAL profile (it must be public in order to work with the plugin)
- Two out of three profiles linked: Google+, Twitter (personal account only), Facebook
- Text only in the bio statement
- Author image must be a photograph or illustration of the author himself/herself. No logos, abstract designs, Rorschach inkblots. You get the idea.
- The longer the post, the more pageviews, time on page and social love it will get. 700 words is good. 2000 word is better. 3000 words ROCK.
SEO Best Practices
Let’s practice what we preach, folks.
- Submissions must follow basic SEO best practices, many of which have been outlined in this sheet. Best practices include:
- Keyword-relevant headlines and headers
- Alt tags on all images
- Proper HTML formatting (bulleted lists, headers, bolding, etc)
- 2-5 top-level WordPress tags on the right-hand sidebar (up to 3 words per tag, e.g. “search engine optimization” but not something like “best practices for social media marketing”)
- Images cannot appear until after 750 characters or 150 words in the post
- In-article links must be of use to the reader and directly related to the post content. Links should not contain a call-to-action that is self-promotional (e.g. “Our new white paper covers this topic in detail. Click here to download!”).
- Any self-promotional links or links that promote a client of the author, can (and likely will) be removed.
- If you are including a link to your own website or blog, please disclose it naturally as best you can. “e.g. My colleague John Doe wrote a great post on XYZ on our website.”
All posts must have proper formatting in place, including:
- Headers in H2 tags
- Sub-headers in h3 and h4 tags, as needed.
- No span tags
- No div tags
- No filler/font formatting that affects content appearance (without previous approval from SEJ Editorial Team)
- Bulleted or numbered lists as needed
- Write out numbers one-ten, 11 and up can be written as digits. Percentages are written as digits.
- Capitalize first letter of words longer than 2 letters in all titles and headers
- At least one image per post.
- All images must be centered if they are on their own line (not aligned with text).
- All images must be either creative commons licensed or have the creator’s permission for use. Why? Because we don’t like getting sued for copyright infringement. Just a personal preference.
- We also accept Shutterstock images; if you need one purchases for an SEJ piece, please contact Kelsey at kelsey [at] searchenginejournal.com with the WordPress post URL (if applicable) and she’ll hook you up.
- Screenshots need to be attributed as such: Screenshot taken xx/xx/xxxx of www.domain.com, with the Xs notating the date.
- All photos must have attribution either immediately below the image, in the caption of the image, or en masse at the end of the article, in chronological order. This includes screenshots. Like this: Image credit: Shutterstock.com. Used under license.
- WordPress Featured Image: Author must select a featured image (See on the right hand sidebar) that is at least 620 pixels wide and 300 pixels tall.
- Alt tags for all images. This can be the article title or a succinct description of the photo that fits the article topic.
- Again, images cannot appear until after 750 characters or 150 words in the post
Change Request Turnaround Time
Many posts have a limited shelf life. In to ensure that posts are timely and relevant, it is recommended that authors complete requested reviews or edits by the editorial team in a timely manner: 24-72 hours.
Articles that aren’t edited after this timeline could be pushed back, deleted, or moved to draft. In return, the SEJ Editorial Team attempts to review, edit, and schedule submissions in a timely manner as well.
Editorial Review & Corrections
- Any member of the editorial team has the right to reject a post on any grounds.
- In the instance of corrections to byline, facts, or updates to published articles, SEJ reserves the right to edit any post at any time. Post changes will be noted at the within the published content with a note from the editor about the change the reasoning for the update or change, if applicable.
- The post or article cannot be published anywhere else online, before submitting or after we publish. Your post could be removed if we see it published elsewhere.
- Once your post is published, be an active participant and join the conversation. This is an easy way to develop a following. Try to respond to every comment. Commenters enjoy acknowledgement even if it is just “Thanks!” or “Agreed!”
Please contact us here.