Google+ · Social Media

Traffic for Google+ Goes Positive Along with User Count

Chitika Insights has covered the heavily publicized launch of Google+ amidst a variety of reported statistics, some which stated that Google+ hosted a user base comprised of over 40 Million people, others which described the fledgling social network as nothing more than a ghost town. Initially, traffic on Google+ saw a rapid rate of growth, but was accompanied by a period of significant decline. Since then, Chitika Insights has been regularly keeping tabs on the condition of Google+, in order to determine the relative success of the social network.

Between the months of September to November, Google+ saw a 118% increase in overall online activity. From September to October Google+ posted the biggest growth figures (55%), followed by a growth in online activity of 41% between October and November, as seen in the graph below.

Google+ Activity Traffic for Google+ Goes Positive Along with User Count

The graph above shows activity index for Google+ between September 2011 and November 2011. The highest level of activity observed receives a value of 100, and the other data points are simply a function thereof. The arrows represent the percentage increase in activity witnessed between month to month data sets, all of which were sampled in the second week of each respective month. Chitika used a referrer distribution methodology to conduct this report. For more on the methodology see: http://insights.chitika.com/2011/our-referrer-distribution-methodology-a-chitika-special-report/

This level of growth may be supported by several key factors:

  • Google has been successfully integrating Google+ across its wide range of services (Android, Google Apps, Search)
  • Google has been heavily advertising Google+ across different channels including television spots and online placements, hoping to connect with a main-stream audience
  • Google has remained dedicated to increasing the functionality and accessibility of Google+ to the public and has plans for rapid releases of new features over the course of 2012

New reports suggest there are an estimated 62 million users on the social network, and our traffic index indicates a clear rise in activity as well. However, because Google holds raw data proprietary, they will be the only source to tell us if the activity is based on active users or new user sign ups.

02c4064cd3dd2483b549e5fbbd9a40bf 64 Traffic for Google+ Goes Positive Along with User Count
Gabe Donnini is a Data Solutions Engineer at Chitika and a lead author for reports by Chitika Insights, the research arm the online ad service. After graduating with a B.A. in Business Administration from Ithaca College, Gabe has been pursuing his passion for technology by researching and analyzing new and emerging trends in the online world. His reports have been featured in a range of international media outlets including; CNN, PC World, MSNBC,The Wall Street Journal, International Business Times and Huffington Post, among others. Follow Gabe on twitter @gdonnini

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5 thoughts on “Traffic for Google+ Goes Positive Along with User Count

  1. Hi Gabe, I agree with Jeff. But why not though? Google simply added value to Google+ by giving people benefits to join and use it… even if that means someone’s just going to fill out their profile and add recommended links, profile links and contributor links.

  2. Google are too late into the mainstream social media, i think G+ will have a niche area but only because it’s been created by Google and brands and bodies are being “forced” to join to help them rank.
    It would be interesting to see how many brands and companies are using it compared to “social users” and also the stats v Facebook ie times logged in per day, photos added etc
    They could always integrate Orkut into G+ to strengthen user base

  3. The growth is impressive, but it still has a long way to go if it wants to really compete with Facebook. It will be interesting to see what happens this year. Google+ may attract more mainstream users, or it could become somewhat of a niche social networking site.