News · Social Media

Social Networks Growing Globally Along with Search Engines

While the search engine is the single most used tool on the Internet (Google, Yahoo, Baidu, etc.), social networking sites are next in line. The rapid growth of these sites is great news for online marketers as well as Web 2.0 entrepreneurs.

Hitwise reported social networking sites grew by 11.5% from January to February 2007.

Social Network Market Share:

  1. Myspace: 80.74%
  2. FaceBook: 10.32%
  3. Bebo: 1.18%
  4. BlackPlanet: 0.88%
  5. Xanga: 0.87%
  6. iMeem: 0.73%

The U.K. is showing great potential for marketers and entrpenuers in the social area. Comscore reported Facebook had a 38% increase in April to 3.7. million U.K. visitors. Bebo is showing an increase in registered users, specially in the U.K., with a 6%
increase in March.

social networks Social Networks Growing Globally Along with Search Engines

In Asia, MySpace China hit 30k visitors as of May 9, 2007, while the number of registered users isn’t astonishing, nevertheless, the social site continues to grow in China (Myspace China was launched on April 27, 2007). Friendster, a Google partner, still has its grasp on South East Asia while Yahoo Japan’s blogging and networking still rules, well, Japan.

In South America Google owned Orkut is the most popular social network in Brazil, which South America’s largest and economically strongest country. Orkut is the MySpace of Brazil and still continues to grow at a rapid pace as the population gets more and more wired. MySpace is showing some growth in South America countries as well as Europe but those markets are still open to competition.

Pablo Palatnik is Managing Partner of eTrend Media Group, which specializes in Pay-Per-Click Management & Social Media Optimization.

40dcc67e5b401a271afa4bb8d0eb5b9e 64 Social Networks Growing Globally Along with Search Engines
Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart software company by online retailers, for online retailers.

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8 thoughts on “Social Networks Growing Globally Along with Search Engines

  1. Hmm, those market share numbers seem really incorrect. Didn’t Facebook just announce that they have a user base comparable to MySpace and a user base that is more active and more “real”? 80% seems pretty high …

  2. @ Hagrin:
    data is based on custom category of 6 of the leading social networking websites ranked by market share of visits, which is the percentage of traffic to the site, based on Hitwise sample of 10 million US Internet users. The percentages represent the market share of visits among the websites within the custom category.
    Source: Hitwise

  3. Hitwise data can sometimes be misleading because of their measurement of visits.

    A bit off topic, but I’m a newbie to Facebook and absolutely love it. In my opinion, it’s like an adult version of MySpace, with the career networking capabilities which put sites like LinkedIn to shame.

  4. Two years ago all my friends were on Myspace and Myspace was IT. About 6 months ago, almost all turning 25 (just a trend im noticing) of my friends have turned to and only using FaceBook for social networking. It’s definitley geared a lot more towards college students and grads. I spoke to a rep at Friendster a few months back and the largest age demographic was 28-32 now.

  5. VIRB.com is the next big thing. It has a big community of designers at the moment because of it’s robust CSS styling capabilities.

    Otherwise it’s just plain awesome.

    MySpace people will migrate to more feature rich social networks.

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