Local Search

Google Tests Hotel Price Listings on Google Maps

Google Maps is a pretty useful tool for conducting local search on business establishments, directions and yes route maps.  It’s been getting wide usage and yet Google seem to have not capitalize on its monetization potential especially from local search advertising.

hotelad Google Tests Hotel Price Listings on Google Maps

But this perhaps might change soon, as Google has started testing out a new Maps feature that shows hotel prices for selected local hotel listings. The new feature will let you enter the dates of your planned stay in a hotel in your search phrase. Google Maps search engine will then display real prices on selected listings and as you click on  a specific price, you’ll see a list of  advertisers who have provided pricing information for specific hotels.

To avoid issue on search results relevance, the pricing information will be labeled “Sponsored.”  Of course you can click through to reserve a room from the advertiser’s site. Hence, a faster, more convenient way of planning your next trip, thanks to Google Maps.

Now for those who are concerned that this might affect the ranking of hotels in Google Maps, Google was quick to explain that  this would not be the case. Business listings are still ranked based on their relevance to search terms and other factors.

Google is currently testing this feature with selected advertisers only and is visible to selected users as well.  It’s availability to all Google Maps users will be determined by how the testing will push through.

 Google Tests Hotel Price Listings on Google Maps
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
 Google Tests Hotel Price Listings on Google Maps
 Google Tests Hotel Price Listings on Google Maps

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8 thoughts on “Google Tests Hotel Price Listings on Google Maps

  1. Yes, Google Maps is a very useful tool for conducting local search on business establishments.
    Currently we have done one task related to local search and we have done our task with help of Google Maps.
    Now, we just hope that Google's new steps will as useful as current for SEO people.

  2. I'm surprised Google has not implemented/displayed Hotel booking ads/partnerships much earlier. I have just removed several hotel booking affiliate button type ads from my user created Auckland City and New Zealand Hotel Google Maps pop up menu's, as I was concerned that It was too bold in terms of advertising. I thought I may be breaching terms and conditions.
    Perhaps I should contact Google to see if I can use adsense or affiliate hotel ads. Currently both maps and blog urls within the pop up menu's link to my hotel blog which offers reviews, and several posts about hotel tips…

  3. One of my client's, The Wyastone Hotel Cheltenham http://www.wyastonehotel.co.uk has an interesting situation with their Google Local map entry 'Street View'. The Camera has taken a couple of clear shots of a Couple getting luggage out of their sports car. Probably a very innocent coincident, but maybe it's not! especially when you can see half of the car registration plate.
    Is Google’s ‘street view’ an infringement of our civil liberty and privacy.

    Chris Horner
    SEO Top Page

  4. I am quite positive that Google is cashing in big time on this feature. Remember this is Google's baby and this is how they roll. It is the biggest advertiser the world has ever known.
    I really don't like the “Street View” though it has a little too much information that can be shown. Much of it is personal, my neighbor came up in one of the views and it surprised her.

  5. I noticed a Maps update on Android today by the way.

    I would only appreciate this feature if it automatically got you the lowest price or could show you a Google Analytics like time line with the cheapest booking dates for any hotel.

    The reason is this, if you hit $400 days at a 4 or 5 star, and the rest of the days are $150 a piece at the same hotel on different days, you may want to stay at a Motel 6 on the first day, then check into the 4 star for the rest of the trip where it's $150 a night.

    It should also be able to optimize your booking depending on how many stars, hotel features, and your willingness to split dates at different places to get the best price.

    Otherwise it's just a bit of lazy programming api.

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  6. I noticed a Maps update on Android today by the way.

    I would only appreciate this feature if it automatically got you the lowest price or could show you a Google Analytics like time line with the cheapest booking dates for any hotel.

    The reason is this, if you hit $400 days at a 4 or 5 star, and the rest of the days are $150 a piece at the same hotel on different days, you may want to stay at a Motel 6 on the first day, then check into the 4 star for the rest of the trip where it's $150 a night.

    It should also be able to optimize your booking depending on how many stars, hotel features, and your willingness to split dates at different places to get the best price.

    Otherwise it's just a bit of lazy programming api.

    Grateful Dead Tshirt | Ebook Reading Device | Digital Waterproof Camera | Iomega External Hard Drive | Smallest Bluetooth Headset | Wireless Hotspot Hardware | Best Samsung Blu Ray Player | Legos To Buy | Forearm Forklift | Jawhorse | Wall Light Sconce | Bed Mattress Protector | Coffee Stainless Steel Mug | Bed Wedge Pillow | Donut Pan | Cordless Handheld Vacuum | Orthopedic Dog Bed | Portable Steam Cleaning | Kitchen Window Curtains | Colored Pencil Set | Outdoor Market Umbrella | Stainless Steel Gold Watch | Automatic Dive Watch | Lady Diamond Watch | Men Titanium Watch | Pulsar Stainless Steel Watch | Gents Chronograph Watch | Diamond Quartz Watch | Quartz Gold Watch | Japanese Wrist Watches | Atomic Wrist Watches | Hand Grippers | Rubber Dumbbell Set | Womens Cruiser Bike | Bmx Bikes For Sale | Hybrid Bikes | Commuter Bikes | Recumbent Exercise Bike | Stationary Exercise Bike | Upright Fitness Bikes | Spinning Bikes For Sale | Bike Rollers For Sale | Aluminum Led Flashlight | Golf Gps Range Finder | Trampoline Enclosure | Water Trampoline | Folding Trampoline | Body Workout Bar | Ab Roller Wheel | Strapless Heart Rate Monitor Watch | Horizon Treadmill Review | Cross Elliptical Trainer | Adjustable Weight Bench | Indoor Exercise Bike | Spinning Exercise Bike | Fitness Rower | Abdominal Trainer | Abdominal Crunch Bench | Abdominal Exercise Machine | Inversion Therapy Table | Tiffany Glass Lamp | Bronze Antique Lamp | Crystal Antique Lamps | Deep Carpet Cleaner | Coffee Grinder Maker | Juice Fountain | Air Filter Purifier | Automatic Trash Can | Ice Cream Maker Machine | Buy Juice Extractor | Masticating Juicer | Electric Hand Blender | Kitchen Stand Mixer | Countertop Microwave | Portable Ice Maker