Before starting your online marketing campaign, it would be ideal to have a blog so that you can generate content. Other than providing you a big room to come up with a post, this is also a good starting point for a conversation. With regards to keeping the communication mill churning for your content, there are three communication categories that you need to know.
Creators
You cannot have a starting point in any of your online marketing campaign, unless you create something. You have to provide a content that will compel other people to share it or talk about it. Furthermore, creating content can help you establish your credibility and expertise on the subject matter that you want to cover.
Curators
According to Jamie Beckland, curation is “the act of synthesizing and interpreting in order to present a complete record of concept.” In order to have a successful curation strategy, you have to subscribe to a lot of related content provider. You can use online tools like Google Reader. This will enable you to provide insightful commentary, while sharing it to your followers. It will help them gauge the value of the links that you share, as well as determine how much you know about your niche.
Social Media Platforms
Starting with social networking sites may less likely give you rewards, this is a helpful tool if you want to add personal touch with the content that you share. Other than curation, you can share your content through this platform, while letting you make it more human and interesting. When you’re using Twitter, remember to leave about 20 characters free so that your followers can retweet it without having to edit your tweet.
Sharing Your Content with Style
Social media marketing is more than just creating content and sharing it through networking platforms. You also need to know and define your style when interacting with your audience. You need to establish a voice that will establish how much you know about your brand’s industry. Furthermore, your marketing style will help you attract the right audience for your business.
That’s why it is important that you have to distinguish your social media marketing style. You can emulate whatever you think is working for other businesses in your industry. See how other brands approach their audience and how they share their content. Find out what kind of style works for you and your business most and start with. You cannot be a copycat forever, that’s why it’s also important you have to know what comes naturally to you and work it to your advantage.
