Can Facebook Save Digg From Being Buried Alive?

For all of Digg’s efforts, it has really had no luck in trying to get back to its glory days, when it dominated the social aggregation space completely.

Starting years ago with changes to limit the power their top users had, it has been one failed release after another, with version 4’s release really marking the end of Digg as we had come to know it. This was also around the time they tried to bypass the submitter all together, allowing publishers to submit all their content automatically.

To top it off, just about everyone from the original Digg team, including the founder Kevin Rose, abandoned ship, moving on to other projects.

That hasn’t stopped Digg from trying to save the site though.

If you visit Digg today, you are automatically redirected to Facebook, where you are asked to install the Digg Social Reader on your Facebook account.

If you select cancel or try visiting Digg again, you will end up on the site, but it appears to be redirecting you at least once every 24 hours until you install the application.

You can read more on the Digg Social Reader on their blog, but basically it is a tool that updates your Facebook timeline with the actions from Digg you designate in your options to share.

If you decide to install the Digg Social Reader, this is what the updates will look like:

So can Facebook be the savior Digg needs to keep them relevant and profitable, or is this just another failed attempt for a company watching the social media space move on without them?

Well I can tell you they are not making any fans by forcing people to Facebook when they try to visit the site, that’s for sure.

Brent Csutoras

Brent Csutoras

Chief Social Media Strategist at Kairay Media
Brent is co-founder of Alpha Brand Media, who publishes Search Engine Journal, and is responsible for managing SEJ's social strategy. Brent also owns the social media agency Kairay Media and the design firm Pixel Road Designs.
Brent Csutoras

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5 thoughts on “Can Facebook Save Digg From Being Buried Alive?

  1. Evil comes to mind, but not Digg, oh no, some of the people on Digg are the most evil, slanderous trolls on the web. and when it comes to politics, the Democratic shills are ready to pounce and digg down anything that is the least bit critical of Obama. It’s almost like he has his own team waiting and ready to pounce. But then, the republicans are just as bad, but are limited in scope, seems they have better things to do besides attacking all opinions critical of our beloved president. Other categories have the same problems, just not as bad, and the on-slot of spammers from India doesn’t help matters.

    We wish you well Digg, but until you can attract decedent humans and rid yourself of the subhuman plague, your doomed to fail.

  2. Thanks for the article, Brent!

    I really struggle to find great content on Digg these days. And, just this morning, I have no luck accessing Digg’s main site, in which case Facebook can’t be of much help. Tanya

  3. I am from the future, well at least it has been more than a year from day when the latest post was published responding to this article. I have never heard of Digg. There does not appear to be any information on the internet related to what you call “Digg”. Could someone provide more information on this domain? I would love to tell my grandchildren about it.