With almost one billion users, Facebook has the capacity to bring a business closer to its existing and potential market all over the world. However, not all brands that have a Facebook Page know how to attract fans through the social network. A great fan acquisition requires that you have the right mix.
Incorporate Email Marketing
It is already established in the online marketing world that Facebook can promote a brand faster than email marketing. When a user likes your page, it will appear on his or her friends’ News Feed. But what they didn’t know is that email marketing is one way to keep a constant and troll-free communication with their customers. It also strengthens relationship between the brand and the customers. Include social links in all your emails or send a monthly newsletter to promote your page.
Give Your News Fans Some Perks
A great way to encourage first-time visitors to like your page is to give them some perks. Providing incentives is a great way to encourage first-time visitors to like your page. Create a banner that can catch a user’s attention, post special rewards, and require them to like your page before getting their incentive. Encouraging Facebook users to like your page can boost your fan acquisition.
Start Word-of-Mouth Contests
Aside from incentives, you can also offer giveaways to your fans to increase engagement, promote your page farther, and expand your fan base. But if you’re in a budget constraint, look for partners who are willing to sponsor your contest in exchange of additional exposure for their brand. It could be as simple as “Why you should win our price?” and then ask them to mention you and your partner’s brand on their wall. That way, your fans will spread the word for you.
Just bear in mind the Facebook’s Terms of Service about contests. To give you an idea, working with a representative can let you do more on the network. However, you can only talk to a representative if you’re spending five figures on Facebook Ads already.
Turn Buyers Into Facebook Fans
You can also include your Facebook marketing campaign into your online shop. It’ll be easier to ask your buyers to like your page because they are already fans of your products. When a user purchases something on your website, add a Facebook Like Box on your Thank You or confirmation page. You can also announce contests that will require your customers to like your page first. Again, just be mindful of the ToS.
Gaining more Facebook fans can give you better revenue stream. You just have to know how you can invite and keep them on your page. If done right, your fan base will become your consumer base.