Branding and reputation are everything in the business world. Businesses work very hard to make sure their brand is perceived by their customers in a certain way. When a business comes in at #3 on SERP, with competitors coming in at the #1 and #2 spots, then adjustments must be made to correct such branding […]
“Uncensored” is a new SEJ opinion column featuring contributions from guest authors whose assertions or theories may be viewed as controversial. As always, the views of contributors are their own, and not necessarily those of SEJ.