Live Webinar

Why AI Content Stopped Working & What To Do About It

Thursday, July 9 at 2 pm ET
Learn To:
  • Stop AI from duplicating content
  • Use AI in a stronger way
  • Create a content feedback loop that grows

Join Us For A Free Webinar

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Webinar

Why AI Content Stopped Working & What To Do About It

Thursday, July 9 at 2 pm ET

Your new content is entering an AI-flooded market. How do you make yours stand out?

  • Why does so much AI-assisted content feel the same?
  • How do you create content with a point of view that stands out?
  • How do you know what resonates with different audiences?

👉 Learn what makes readers stop on your content, not scroll past. Reserve your seat.

How To Create Content That Earns Attention In An AI-Flooded Feed

AI didn’t create bad content — it made it easier to produce at scale. That’s why so much AI content reads the same and gets ignored.
Join us as John Graham, Principal Solution Strategist at Contentful, and Gabriel Dillon, GTM Lead for Personalization at Contentful, talk honestly about the limits of AI, the enduring value of human judgment, and how personalization helps marketing teams understand what actually lands.

You’ll Learn To:

  • Spot AI’s sameness trap: Catch when content sounds competent but lacks a clear claim, point of view, or reason for your audience to care.
  • Use AI for research, not as an author: Let AI support research, synthesis, and ideation; keep the POV, original data, and expert angle in-house.
  • Track which content performs: Use personalization and engagement data to understand what different audiences respond to.

You’ll leave knowing which tasks to give AI, which to keep in-house, and how to use personalization and engagement data to decide what to publish next.

Register now to see why so much AI content underperforms and what the teams getting results do differently.

🛑 Can’t make it live? Register and we’ll send you the recording so you can watch on your schedule.

Speakers

Gabriel Dillon

Gabriel Dillon

GTM Lead, Personalization, Contentful
John Graham

John Graham

Principal Solution Strategist, Contentful

Host

Heather Campbell

Heather Campbell

VP of Sales & Marketing
Register Now