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SEO 2.0: How Content Marketing Drives Visibility in AI Search

Tuesday, March 17 at 2 pm ET

The next evolution of SEO is unfolding right now: AI is changing how people discover brands & content.

Is your content cited ChatGPT, Gemini, Copilot, & AI Overviews?

How do you become a trusted source for AI citations?

Can you intentionally influence AI search outputs?

👉 Yes, you can. Gain a practical, content-first framework for improving visibility in AI-powered search, plus learn:

How AI systems retrieve & recommend content
Top-performing content formats AI cites most
How to uncover topic gaps for AI & SEO
Strengthen brand trust & context across web

Build The Content Signals AI Systems Actually Surface & Cite

This session breaks down how large language models retrieve, evaluate, and reference content, and walks through what that means for your upcoming SEO and content strategy.

You’ll walk away with a practical framework for building citation-worthy, AI-visible content that strengthens both traditional SERP rankings and AI recommendations.

You’ll Learn:

How to improve off-site mentions to boost AI mentions and citations
Which content is citation-worthy, so you can build a powerful trust engine
Exact traditional SEO advantages you should still consider

Register now to learn the content framework for winning visibility in AI search.

🛑 Can’t attend live? Register anyway, and we’ll send you the recording!

Speakers

Ryan Law

Director of Content Marketing, Ahrefs

Host

Heather Campbell

VP of Sales & Marketing, Search Engine Journal