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B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS Case Study]

Tuesday, August 27 at 2 pm ET

Brands are seeing success driving quality pipeline and revenue growth. It’s all about building an intentional customer journey, aligning sales + marketing, plus measuring ROI.

This executive panel is going to tell you how we do it.

Join Ryann Hogan, senior demand generation manager at CallRail, and our very own Heather Campbell and Jessica Cromwell as they chat about driving demand, lead gen, revenue, and proper attribution.

In this B2B leadership forum, you’ll leave with insights you can use in your strategy tomorrow:

The importance of the customer journey, and the keys to matching content to your ideal personas.
How to align marketing and sales efforts to guide leads through an effective journey to conversion.
Methods to measure ROI and determine if your strategies are delivering results.

While the case study is SaaS, these strategies are for any brand.

Join us live and be part of the conversation.

Speakers

Jessica Cromwell

VP of Sales, Search Engine Journal

Ryann Hogan

Senior Manager, Demand Generation, CallRail

Host

Heather Campbell

Director of Marketing, Search Engine Journal