LIVE WEBINAR

A New Place To Look: Where Your Next AI Citations & Clicks Come From

Wednesday, September 30 at 2 pm ET

YOU’LL LEARN

Find new sources AI search reads
Earn citations by publishing true answers
Prove AEO is working to leadership

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A New Place To Look: Where Your Next AI Citations & Clicks Come From

Wednesday, September 30 at 2 pm ET

Getting cited in AI is step one. Identifying which clicks are actual leads is your next stop.

Your own first-party data holds:

Phrasing that earns citations.
Evidence of who clicked through as a real buyer.
The signals sales, leadership, and product need to take successful action.

👈 Get the plan: Turn citations into leads your whole team can act on.

Learn How To Mine Your Own Data For More AI Citations & Leads

You may already be using first-party data probably for one thing: ad optimization. But that leaves everything else on the table: the exact phrases customers use, the same ones AI Overviews and LLMs pull from.

This webinar covers how to make those phrases boost your citations, clicks, and leads.

You’ll Learn:

Where to find the real-world language that earns citations, and how to turn it into AEO insights and FAQ content.
What gets your page surfaced, and how to publish those answers before buyers even ask.
How to get sales and marketing to align on lead quality, using conversation analytics as the source of truth instead of MQL counts.
Ways to close the loop with your leadership and product teams by surfacing demo gaps, integration requests, and market demand signals.

You’ll leave with a practical framework for putting the data you already collect to work across marketing, sales, and product.

Join us as Lisa Salvatore, Sr. Manager of Integrated Marketing at CTM (CallTrackingMetrics), walks through how to pull AEO insights, FAQ content, and real customer phrasing out of data your team is already collecting. Her colleague Brian Barranger, Sr. Account Executive III, covers what a qualified conversion actually sounds like, and how that evidence sharpens targeting, scoring, and the gaps and integration requests you route to your product team.

Can’t make it live? Register and we’ll send you the recording to watch on your schedule.

Speakers

Lisa Salvatore

Sr. Manager of Integrated Marketing at CTM

Brian Barranger

Sr. Account Executive III at CTM

Host

Loren Baker

Founder of Search Engine Journal