AI Search Visibility for Local Business
Expert panels to help get your business found, and chosen, in the AI search era.
Local search doesn’t start with a click anymore. AI assistants, Maps, and search engines now decide which businesses to trust and recommend, often before a customer ever visits your site.
This free, three-session event covers what has changed and the impact it has on your traffic and revenue. We’re talking about:
- Which reviews and reputation signals AI weighs most
- How to spot which channels and AI platforms are actually driving leads
- Tactics to build local pages that AI can read, trust, and cite
You’ll leave with a clear, prioritized plan for showing up where your customers are already looking.
What’s on the Agenda
Three focused sessions, each with live Q&A:
12:00 PM ET | Get Found First: Local Visibility Foundations for the AI Search Era
The reviews, reputation, and listing signals that decide whether AI and local search surface your business at all, plus the “fix this first” checklist to get them right.
1:00 PM ET | From AI Search to the Sale: Turning Local Discovery Into Customers
How AI assistants are reshaping the path to purchase, and how to attribute leads across every channel, including AI search, so you know what’s actually working.
2:00 PM ET | Build to Be Found: Local Pages, Websites & AI Agents That Win in Search
The tactical build session: structuring local pages and schema so AI engines cite them, and getting your site “agent-ready” for what’s coming next.
Who You’ll Hear From
Session 1: Get Found First
Loren Baker, Founder of SEJ, with Kevin Chen, VP of Business Development at Moz, and Jonathan Berthold, VP Revenue at Moz.
Session 2: From AI Search to the Sale
Sean McCrohan, VP of Technology at CallRail, with Steve Wiideman, SEJ Contributor, moderated by Heather Campbell, VP of Sales & Marketing at SEJ.
Session 3: Build to Be Found
Russ Jeffery, Director of Product Strategy at Duda, alongside Darren Shaw, SEJ Contributor, moderated by Loren Baker.
Can’t make it live? Register anyway, and we’ll send you the full recordings of every session.
Speakers
Loren Baker
Founder, Search Engine Journal
Heather Campbell
VP Sales & Marketing, Search Engine Journal
Kevin Chen
VP of Business Development, Moz
Jonathan Berthold
VP Revenue, Moz
Sean McCrohan
VP of Technology, CallRail
Steve Wiideman
SEJ Contributor
Russ Jeffery
Director of Product Strategy, Duda