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7 Step Checklist To Turn Articles into Short-Form Video

Turn Your Best Articles Into Videos in 40 Minutes

Here’s the problem: most marketing teams spend 3+ hours per video, only to watch viewers drop off in the first 3 seconds. The problem isn’t your content. It’s your structure.

With these 7 steps, you can identify which articles will work as video, structure scripts that keep people watching, and scale your production.

Download the checklist our SEJ team keeps at their desks to convert articles into short-form videos that actually hold attention.

What’s Inside?

How to select your content and guides for what converts well (spoiler: how-to guides see 38% more traffic when converted to video)
Script structure with specific timing breakdowns for each section, hook formulas that work, and platform-specific word count limits for TikTok, Reels, and YouTube Shorts
A batch production workflow that gets you from 3+ hours per video down to 40 minutes

Who Needs This Checklist?

Content and marketing teams who have solid written content but limited video resources, need to produce video at scale without adding headcount, and want proven frameworks instead of guesswork.

You don’t need: Advanced editing skills, expensive equipment, or a production team

You do need: Existing articles and 40 minutes per video

Developed by our own senior news writer, Matt Southern, we couldn’t keep this to ourselves. Download the checklist and start creating video in less time, and with better results!