Yahoo Rolls out Enterprise Web Analytics

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Sometime in May, Yahoo has acquired a web service company called IndexTools. Now, several months after Yahoo is making use of their acquisition with a new service Web Analytics for Business websites. This service helps to create a feedback mechanism for e-merchants, website owners, advertisers and developers. It provides data and insights which will be useful for evaluating marketing performance and tweaking website designs as well.

ywa-wa-img-2.jpgThe Yahoo Web Analytics provides real-time reports and graphs which can be used by business in analyzing sales, page views and site traffic.

Yahoo plans to roll out this web analytics service gradually during the remaining months of 2008 particularly to some 13,000 Yahoo! Small Business hosted e-commerce sites, just in time for the holiday shopping season. Earlier, Yahoo has implemented this new feature to some of its content partners and some third-party apps developers via Yahoo’s developer network.
More details of the Yahoo Web Analytics service can be found at the Yahoo site.

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google,, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
Arnold Zafra
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  • Jason

    would be good if they made available some info on pricing!

  • Saad Kamal

    @Jason – Its Free.

  • Web Optimization & Content Development

    I’m curios to see if it can be used in the same time with Google Analytics (I think it’s the only way to compare the two tools)

  • Saad Kamal

    I don’t think there will be any such restrictions. You can have more than one analytics running on your site.

    But running ‘too many’ isn’t a good idea as it tends to make ur site slow.

  • Web Optimization & Content Development

    I agree that you should not run too many analytic software (one it’s more then enough for me) but if you want to compare the results offered I think that at least for a while you should run both to see it working on the same website.

  • Dennis R. Mortensen

    Hey guys

    It does indeed run alongside Google. If you go have a look at the code on my personal blog, you will see that I am running

    – Yahoo! Web Analytics
    – Google Analytics
    – Microsoft AdCenter Analytics

    This of course being my Job 🙂

    I do agree than you should somewhat limit the number of tracking solutions on your website. I however don’t see any harm in having a few as they might even serve different purposes.

    Cheers and have a great weekend

    Dennis R. Mortensen, Director of Data Insights at Yahoo!

  • CAP DigiSoft Solutions

    This is a great info,
    I think other SE’s (G and Live) will start thinking to give some different services. Bcoz almost all the SE’s started attracting customers to them. Live does implementing analytics some times back now Yahoo.
    Yahoo really rocks :))))))))))

  • Dhruv

    Yahoo is back…. lets see if it can hit google… i have opted for access i am still to get. will be able to talk ab out it more after i look at it.

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  • jewelrg

    I don't think there will be any such restrictions. You can have more than one analytics running on your site.

  • jewelrg

    I don't think there will be any such restrictions. You can have more than one analytics running on your site.