{"status":1,"post_content":"\r\n\r\n<div id=\"post-444916\"  \r\nclass=\"cis_post_item_trck post-444916 type-post status-publish format-standard has-post-thumbnail category-news category-seo cis_post_item cis_post_444916-1 hentrysej\" \r\n                data-url=\"https:\/\/www.searchenginejournal.com\/google-says-ai-generated-content-is-against-guidelines\/444916\/\"\n        data-title=\"Google Says AI Generated Content Is Against Guidelines\"\n        data-id=\"444916\"\n        >\r\n        <div class=\"row\"> \r\n         \t<div class=\"col-xs-12\">\r\n         \t\t<header class=\"sej-stitle sej-stitle-big\">\r\n                    <h1 class=\"sej-stitle entry-title\">\r\n                        Google Says AI Generated Content Is Against Guidelines                    <\/h1>\r\n                    \r\n                             <p class=\"m-top-25 font-size-26 cintro\" aria-label=\"introduction\">Content generated automatically using AI writing tools is against Google\u2019s Webmaster Guidelines, says Search Advocate John Mueller.<\/p>        \n                            \r\n                <\/header>\r\n         \t\t        \r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row\">\r\n            \t<div class=\"col-md-8 s-post-section\">\r\n        \t\t<article>\n     <div class=\"sej-article-head byline\" aria-label=\"author byline\">\n       \n        \n        <aside class=\"post-top\">\n            <div class=\"post-date\">\n                    <div id=\"auth-inf\" class=\"author-inf no-border\">\n    \t<a class=\"sej-faimage yellow aplink\"  title=\"Go to Author Page\" href=\"https:\/\/www.searchenginejournal.com\/author\/matt-southern\/\">\n            <img height=\"65\" width=\"65\" \n                        class=\"avatar b-lazy img-circle  \" \n                        src=\"https:\/\/www.searchenginejournal.com\/wp-content\/themes\/sej14\/images\/placeholder.gif\" \n                        data-src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2022\/03\/matt-souothern-6242e3e33a600-sej-65x65.jpg\" \n                        data-src2=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2022\/03\/matt-souothern-6242e3e33a600-sej-130x130.jpg\"\n                        alt=\"Matt G. Southern\" \/><noscript><img  alt=\"Matt G. Southern\"  height=\"65\" width=\"65\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2022\/03\/matt-souothern-6242e3e33a600-sej-65x65.jpg\"\/><\/noscript>            <i class=\"fa fa-star yellow-text dnone dblock-1023\"><\/i>        <\/a>\n        \n        <span>        \n         <a  title=\"Go to Author Page\" href=\"https:\/\/www.searchenginejournal.com\/author\/matt-southern\/\" class=\"post-author\">Matt G. Southern<\/a>\n       \t <time class=\"sej-time dnone dblock-1023\">April 6, 2022<\/time>\n       \t<span class=\"sej-time dnone l-norm dblock-1023\">5 min  read<\/span>\n        <\/span>\n        \n        <div class=\"post-author dnone-1023\">\n              <div class=\"author-card\">\n                <div class=\"trig-top\"><\/div>\n    \n                <div class=\"sej-fauthor\">\n                    <a class=\"sej-faimage yellow aplink\" title=\"Go to Author Page\"  href=\"https:\/\/www.searchenginejournal.com\/author\/matt-southern\/\">\n                        <img height=\"65\" width=\"65\" \n                        class=\"avatar b-lazy img-circle  \" \n                        src=\"https:\/\/www.searchenginejournal.com\/wp-content\/themes\/sej14\/images\/placeholder.gif\" \n                        data-src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2022\/03\/matt-souothern-6242e3e33a600-sej-65x65.jpg\" \n                        data-src2=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2022\/03\/matt-souothern-6242e3e33a600-sej-130x130.jpg\"\n                        alt=\"Matt G. Southern\" \/><noscript><img  alt=\"Matt G. Southern\"  height=\"65\" width=\"65\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2022\/03\/matt-souothern-6242e3e33a600-sej-65x65.jpg\"\/><\/noscript>                    <\/a>\n                    <span class=\"sej-astatus yellow\"><i class=\"fa fa-star yellow-text\"><\/i> SEJ STAFF<\/span>                    <a  title=\"Go to Author Page\"  href=\"https:\/\/www.searchenginejournal.com\/author\/matt-southern\/\" class=\"sej-paname\">Matt G. Southern<\/a>\n                                            <span class=\"sej-apos\">Senior News Writer at <a  href=\"https:\/\/www.searchenginejournal.com\" onclick=\"__gaTrackers('send', 'event', 'Author Profile Clicks', 'Icons', 'company');\">Search Engine Journal<\/a><\/span>\n                                        <div class=\"card-foot\">\n                        <div>\n                            <span>Bio<\/span>\n                            <a title=\"Go to Author Page\"  href=\"https:\/\/www.searchenginejournal.com\/author\/matt-southern\/\">\n                                <i class=\"fa fa-link-ext-alt\"><\/i>\n                            <\/a>\n                        <\/div>\n                        <div>\n                            <span>Follow<\/span>\n                                <ul class=\"list-unstyled clearfix sej-asocial\">\n        <li>\n            <a aria-label=\"Subscribe to Author Feed\" title=\"Subscribe to Author Feed\" class=\"rss-color\"  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   <i class=\"fa fa-linkedin\"><\/i>\n                <\/a>\n            <\/li>\n            <\/ul>\n    \n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n<\/div>\n                                <span class=\"dnone-1023\">&nbsp;\/&nbsp;<\/span><time datetime=\"2022-04-06T20:11:26-04:00\" class=\"sej-time dnone-1023\">April 6, 2022<\/time>\n           \t\t           \t\t<span class=\"dnone-1023\">&nbsp;\/&nbsp;<\/span>\n           \t\t<span class=\"dnone-1023\">\n           \t\t5 min  read           \t\t<\/span>\n            <\/div>\n            \n    \n        <ul class=\"list-unstyled list-inline sej-meta\">\n                            <li>\n                    <div class=\"meta-number green\">3.7K<\/div>\n                    <div class=\"meta-text\">SHARES<\/div>\n                <\/li>\n                                        <li>\n                    <div class=\"meta-number green\">93K<\/div>\n                    <div class=\"meta-text\">READS<\/div>\n                <\/li>\n                    <\/ul>\n\n        \t<\/aside>\n       \n    <\/div>\n    \n    <div class=\"sej-article entrycontent \">\n                <figure class=\"sej-sthumb\">\n                                    \n             \t             <img class=\"img-responsive b-lazy\"\n                     src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20760%20400%22%3E%3C\/svg%3E\"\n                     data-src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2022\/04\/google-ai-generated-content-624e2ae7c061d-sej-760x400.png\"\n                     data-src2=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2022\/04\/google-ai-generated-content-624e2ae7c061d-sej-1520x800.png\"\n                     height=\"400\" width=\"760\"\n                     alt=\"Google Says AI Generated Content Is Against Guidelines\"\/>\n                        \n        <noscript><img class=\"img-responsive\"\n                   src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2022\/04\/google-ai-generated-content-624e2ae7c061d-sej-1520x800.png\"\n                   height=\"400\" width=\"760\"   alt=\"Google Says AI Generated Content Is Against Guidelines\"\/>\n    <\/noscript>\n            <\/figure>\n                  \n        <div class=\"sej-article-content gototop-pos \">\n                        <div class=\"content-unit sss_slot\">\n                <div  class=\"mmh-90\">\n                    <div data-slot=\"SEJ_Infinite_Under_Featured\" class=\"sadslots\" id='SEJ_Infinite_Under_Featured_444916'>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <p>Google&rsquo;s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine&rsquo;s webmaster guidelines.<\/p>\n<p>This topic is addressed during a recent Google Search Central SEO office-hours hangout in response to a question about GPT-3 AI writing tools.<\/p>\n<p>There&rsquo;s a debate in the SEO community about the use of GPT-3 tools and whether they&rsquo;re acceptable from Google&rsquo;s point of view.<\/p>\n<p>Mueller says content written by AI falls under the category of auto-generated content, which could lead to a manual penalty.<\/p>\n<p>However, Google&rsquo;s systems may lack the ability to detect AI generated content without the assistance of human reviewers.<\/p>\n<p>As we&rsquo;ll explain later in this article, there are practical uses for AI writing tools and many reputable organizations are using them without issue.<\/p>\n<p>First, let&rsquo;s look at Mueller&rsquo;s response to the question about how Google views the use of these tools.<\/p>\n<h2>Automatically Generated Content Is Against Google&rsquo;s Webmaster Guidelines<\/h2>\n<p>Regardless of the tools used to create it, content written by machines is considered automatically generated.<\/p><div data-total=\"4\" class=\"content-unit  sss_slot mmh-90-wrap\">\n                                    <div class=\"mmh-90-inner\">                                        \n                                        <div class=\"mmh-90 flex-aligner\">\n                                        <div data-adnumber=\"0\" data-middle=\"no\" data-slot=\"SEJ_Infinite_Middle_Post\" id=\"SEJ_Infinite_Middle_Post_444916_0_i\" class=\"sadslots\">\n                                        <\/div>\n                                        <\/div>                                        \n                                    <\/div>\n                                <\/div>\n<p>As Mueller is quick to point out, Google&rsquo;s position on auto generated content has always been clear:<\/p>\n<blockquote><p>&ldquo;For us these would, essentially, still fall into the category of automatically generated content which is something we&rsquo;ve had in the Webmaster Guidelines since almost the beginning.<\/p>\n<p>And people have been automatically generating content in lots of different ways. And for us, if you&rsquo;re using machine learning tools to generate your content, it&rsquo;s essentially the same as if you&rsquo;re just shuffling words around, or looking up synonyms, or doing the translation tricks that people used to do. Those kind of things.<\/p>\n<p>My suspicion is maybe the quality of content is a little bit better than the really old school tools, but for us it&rsquo;s still automatically generated content, and that means for us it&rsquo;s still against the Webmaster Guidelines. So we would consider that to be spam.&rdquo;<\/p><\/blockquote>\n<h2>Can Google Detect AI Generated Content?<\/h2>\n<p>A follow-up question is asked regarding Google&rsquo;s ability to identify content written by machine learning tools.<\/p><div data-total=\"4\" class=\"content-unit  sss_slot mmh-90-wrap\">\n                                    <div class=\"mmh-90-inner\">                                        \n                                        <div class=\"mmh-90 flex-aligner\">\n                                        <div data-adnumber=\"1\" data-middle=\"no\" data-slot=\"SEJ_Infinite_Middle_Post\" id=\"SEJ_Infinite_Middle_Post_444916_1_i\" class=\"sadslots\">\n                                        <\/div>\n                                        <\/div>                                        \n                                    <\/div>\n                                <\/div>\n<p>Can Google understand the difference between content written by humans and content written by machines?<\/p>\n<p>Mueller makes no claims about Google detecting AI written content automatically.<\/p>\n<p>Although, if Google&rsquo;s webspam team happens to find it, they&rsquo;re authorized to take action on it.<\/p>\n<blockquote><p>&ldquo;I can&rsquo;t claim that. But for us, if we see that something is automatically generated, then the webspam team can definitely take action on that.<\/p>\n<p>And I don&rsquo;t know how the future will evolve there, but I imagine like with any other of these technologies, there will be a little bit of a cat and mouse game, where sometimes people will do something and they get away with it, and then the webspam team catches up and solves that issue on a broader scale.<\/p>\n<p>From our recommendation we still see it as automatically generated content. I think over time maybe this is something that will evolve in that it will become more of a tool for people. Kind of like you would use machine translation as a basis for creating a translated version of a website, but you still work through it manually.<\/p>\n<p>And maybe over time these AI tools will evolve in that direction that you use them to be more efficient in your writing or to make sure that you&rsquo;re writing in a proper way like the spelling and the grammar checking tools, which are also based on machine learning. But I don&rsquo;t know what the future brings there.&rdquo;<\/p><\/blockquote><div data-total=\"4\" class=\"content-unit  sss_slot mmh-90-wrap\">\n                                    <div class=\"mmh-90-inner\">                                        \n                                        <div class=\"mmh-90 flex-aligner\">\n                                            <div data-adnumber=\"2\" data-middle=\"yes\" data-slot=\"SEJ_Infinite_Middle_Post\" id=\"SEJ_Infinite_Middle_Post_444916_2_i\" class=\"sadslots\">\n                                        <\/div>\n                                        <\/div>                                        \n                                    <\/div>\n                                <\/div>\n<p>Mueller clarifies Google doesn&rsquo;t take into consideration how the AI writing tools are being used.<\/p>\n<p>Using them in any capacity is considered spam, he adds.<\/p>\n<blockquote><p>&ldquo;Currently it&rsquo;s all against the webmaster guidelines. So from our point of view, if we were to run across something like that, if the webspam team were to see it, they would see it as spam.&rdquo;<\/p><\/blockquote>\n<p>To hear his full response, see the video below:<br><iframe title=\"English Google SEO office-hours from April 1, 2022\" width=\"760\" height=\"428\" src=\"https:\/\/www.youtube.com\/embed\/Yx997SsiYlw?start=1334&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>What Does This Mean For Your Website?<\/h2>\n<p>Here&rsquo;s some insight from the head of SEJ&rsquo;s editorial team on what Mueller&rsquo;s response means for your website.<\/p>\n<p>&ldquo;I think the biggest takeaway from this particular Q&amp;A is that Google&rsquo;s algorithms aren&rsquo;t able to automatically detect content generated by language models such as GPT-3,&rdquo; says <strong><a href=\"https:\/\/www.searchenginejournal.com\/author\/miranda-miller\/\">Miranda Miller<\/a>, Sr. Managing Editor<\/strong> here at Search Engine Journal.<\/p><div data-total=\"4\" class=\"content-unit  sss_slot mmh-90-wrap\">\n                                    <div class=\"mmh-90-inner\">                                        \n                                        <div class=\"mmh-90 flex-aligner\">\n                                        <div data-adnumber=\"3\" data-middle=\"no\" data-slot=\"SEJ_Infinite_Middle_Post\" id=\"SEJ_Infinite_Middle_Post_444916_3_i\" class=\"sadslots\">\n                                        <\/div>\n                                        <\/div>                                        \n                                    <\/div>\n                                <\/div>\n<p>&ldquo;The message here is that if Google detects automatically generated content, the webspam team could take action. But we aren&rsquo;t talking about the article spinners of 2003.&rdquo;<\/p>\n<p>&ldquo;Artificial intelligence is being used by media, universities, and other organizations for research automation and cross-referencing, crawling and classifying content in many languages to identify emerging trends, generating article and paper summaries, fact-checking, crunching data, and even writing full articles,&rdquo; she points out.<\/p>\n<p>&ldquo;The Associated Press began using AI for story generation in 2014. Putting AI to work in content creation is not new, and the most important factor here is its intelligent application,&rdquo; Miller says, noting that using AI can help content creators overcome language and literacy barriers, improve the quality of their writing, and more.<\/p>\n<p>&ldquo;These are good outcomes. Wouldn&rsquo;t it be strange for Google to ban the use of AI by webmasters and content creators for the purposes of improving user experience when they use it so heavily themselves?&rdquo; she adds.<\/p><div data-total=\"4\" class=\"content-unit  sss_slot mmh-90-wrap\">\n                                    <div class=\"mmh-90-inner\">                                        \n                                        <div class=\"mmh-90 flex-aligner\">\n                                        <div data-adnumber=\"4\" data-middle=\"no\" data-slot=\"SEJ_Infinite_Middle_Post\" id=\"SEJ_Infinite_Middle_Post_444916_4_i\" class=\"sadslots\">\n                                        <\/div>\n                                        <\/div>                                        \n                                    <\/div>\n                                <\/div>\n<hr><p><em>Featured Image: Zapp2Photo\/Shutterstock<\/em><\/p>\n            \n\n    <div id=\"bcats\" class=\"bottom-cat\">\n        <span class=\"sej-category boxed cat-label\">Category<\/span>\n                    <a class=\"sej-category boxed\" href=\"https:\/\/www.searchenginejournal.com\/category\/news\/\">News<\/a>\n                                    <a class=\"sej-category boxed\" href=\"https:\/\/www.searchenginejournal.com\/category\/seo\/\">SEO<\/a>\n                            <\/div>\n       \n\n        <\/div>\n    <\/div>\n        \n<\/article>\n    \n    <div>    <div class=\"sh-vert dnone sharebtn\" id=\"sharebtn-444916\" data-id=\"444916\">\n            \n    <ul class=\"sej-share\">\n            <li class=\"in-color\">\n                <a id=\"lish\" aria-label=\"Share on Linkedin\" data-service=\"Linkedin\" class=\"nwind\" 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