{"status":1,"post_content":"\r\n\r\n<div id=\"post-334595\"  \r\nclass=\"cis_post_item_trck post-334595 type-social-media-guide status-publish has-post-thumbnail category-facebook cis_post_item cis_post_334595-1 hentrysej\" \r\n                data-url=\"https:\/\/www.searchenginejournal.com\/social-media\/completely-optimize-facebook-page\/\"\n        data-title=\"How to Completely Optimize Your Facebook Page\"\n        data-id=\"334595\"\n       >\r\n        <div class=\"row\"> \r\n         \t<div class=\"col-xs-12\">\r\n         \t\t<header class=\"sej-stitle sej-stitle-big\">\r\n                    <h1 class=\"sej-stitle entry-title\">\r\n                        How to Completely Optimize Your Facebook Page                    <\/h1>\r\n                    \r\n                             <p class=\"margin-top-25 font-size-26 cintro\" aria-label=\"introduction\">Use this guide to ensure you\u2019ve set up your Facebook page correctly and optimized all possible areas to get the best results for your business.<\/p>        \r\n                            \r\n                <\/header>\r\n         \t\t        \r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row\">\r\n            \t<div class=\"col-md-8 s-post-section\">\r\n        \t\t<article>\n     <div class=\"sej-article-head byline\" aria-label=\"author byline\">\n       \n        \n        <aside class=\"post-top\">\n            <div class=\"post-date\">\n                    <div class=\"author-inf no-border\">\n    \t<a class=\"sej-faimage green aplink\" target=\"_blank\" title=\"Go to Author Page\" href=\"https:\/\/www.searchenginejournal.com\/author\/victoria-edwards\/\">\n            <img height=\"65\" width=\"65\" \r\n                        class=\"avatar b-lazy img-circle  \" \r\n                        src=\"https:\/\/www.searchenginejournal.com\/wp-content\/themes\/sej14\/images\/placeholder.gif\" \r\n                        data-src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2017\/08\/Untitled-design-2-65x65.png\" \r\n                        data-src2=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2017\/08\/Untitled-design-2-130x130.png\"\r\n                        alt=\"Victoria Edwards\" \/><noscript><img  alt=\"Victoria Edwards\"  height=\"65\" width=\"65\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2017\/08\/Untitled-design-2-65x65.png\"\/><\/noscript>            <i class=\"fa fa-star green-text dnone dblock-1023\"><\/i>        <\/a>\n        \n        <span>        \n         <a target=\"_blank\" title=\"Go to Author Page\" href=\"https:\/\/www.searchenginejournal.com\/author\/victoria-edwards\/\" class=\"post-author\">Victoria Edwards<\/a>\n       \t <time class=\"sej-time dnone dblock-1023\">January 27, 2020<\/time>\n       \t<span class=\"sej-time dnone l-norm dblock-1023\">11 min  read<\/span>\n        <\/span>\n        \n        <div class=\"post-author dnone-1023\">\n              <div class=\"author-card\">\n                <div class=\"trig-top\"><\/div>\n    \n                <div class=\"sej-fauthor\">\n                    <a class=\"sej-faimage green aplink\" title=\"Go to Author Page\"  href=\"https:\/\/www.searchenginejournal.com\/author\/victoria-edwards\/\">\n                        <img height=\"65\" width=\"65\" \r\n                        class=\"avatar b-lazy img-circle  \" \r\n                        src=\"https:\/\/www.searchenginejournal.com\/wp-content\/themes\/sej14\/images\/placeholder.gif\" \r\n                        data-src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2017\/08\/Untitled-design-2-65x65.png\" \r\n                        data-src2=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2017\/08\/Untitled-design-2-130x130.png\"\r\n                        alt=\"Victoria Edwards\" \/><noscript><img  alt=\"Victoria Edwards\"  height=\"65\" width=\"65\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2017\/08\/Untitled-design-2-65x65.png\"\/><\/noscript>                    <\/a>\n                    <span class=\"sej-astatus green\"><i class=\"fa fa-star green-text\"><\/i> VIP CONTRIBUTOR<\/span>                    <a target=\"_blank\" title=\"Go to Author Page\"  href=\"https:\/\/www.searchenginejournal.com\/author\/victoria-edwards\/\" class=\"sej-paname\">Victoria Edwards<\/a>\n                                            <span class=\"sej-apos\">Senior Marketing Manager at GuideWell Connect<\/span>\n                                        <div class=\"card-foot\">\n                        <div>\n                            <span>Bio<\/span>\n                            <a target=\"_blank\" title=\"Go to Author Page\"  href=\"https:\/\/www.searchenginejournal.com\/author\/victoria-edwards\/\">\n                                <i class=\"fa fa-link-ext-alt\"><\/i>\n                            <\/a>\n                        <\/div>\n                        <div>\n                            <span>Follow<\/span>\n                                <ul class=\"list-unstyled clearfix sej-asocial\">\n        <li>\n            <a title=\"Subscribe to Author Feed\" class=\"rss-color\"  href=\"https:\/\/www.searchenginejournal.com\/author\/victoria-edwards\/feed\/\"  onclick=\"__gaTracker('send', 'event', 'Author Profile Clicks', 'Icons', 'rss');\" target=\"_blank\">\n                <i class=\"fa fa-rss\"><\/i>\n            <\/a>\n        <\/li>\n\n                            <li>\n                <a rel=\"noopener\" title=\"Follow on Twitter\" class=\"twitter-color\"   href=\"https:\/\/twitter.com\/tallchickvic\"  onclick=\"__gaTracker('send', 'event', 'Author Profile Clicks', 'Icons', 'twitter');\" target=\"_blank\">\n                    <i class=\"fa fa-twitter\"><\/i>\n                <\/a>\n            <\/li>\n                            <li>\n                <a rel=\"noopener\" title=\"Connect on LinkedIn\" class=\"linkedin-color\"   href=\"https:\/\/www.linkedin.com\/in\/victorialedwards\/\"  onclick=\"__gaTracker('send', 'event', 'Author Profile Clicks', 'Icons', 'linkedIn');\" target=\"_blank\">\n                    <i class=\"fa fa-linkedin\"><\/i>\n                <\/a>\n            <\/li>\n            <\/ul>\n    \n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n<\/div>\n                                <span class=\"dnone-1023\">&nbsp;\/&nbsp;<\/span><time class=\"sej-time dnone-1023\">January 27, 2020<\/time>\n           \t\t           \t\t<span class=\"dnone-1023\">&nbsp;\/&nbsp;<\/span>\n           \t\t<span class=\"dnone-1023\">\n           \t\t11 min  read           \t\t<\/span>\n            <\/div>\n            \n    \n        <ul class=\"list-unstyled list-inline sej-meta\">\n                            <li>\n                    <div class=\"meta-number green\">1.7K<\/div>\n                    <div class=\"meta-text\">SHARES<\/div>\n                <\/li>\n                                        <li>\n                    <div class=\"meta-number green\">50K<\/div>\n                    <div class=\"meta-text\">READS<\/div>\n                <\/li>\n                    <\/ul>\n\n        \t<\/aside>\n       \n    <\/div>\n    \n    <div class=\"sej-article entrycontent \">\n                <figure class=\"sej-sthumb\">\n                                    \n             \t             <img class=\"img-responsive b-lazy\"\n                     src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20viewBox=%220%200%20760%20400%22%3E%3C\/svg%3E\"\n                     data-src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2019\/11\/how-to-completely-optimize-your-facebook-page-5dc53a011f0da-760x400.jpg\"\n                     data-src2=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2019\/11\/how-to-completely-optimize-your-facebook-page-5dc53a011f0da-1520x800.jpg\"\n                     height=\"400\" width=\"760\"\n                     alt=\"How to Completely Optimize Your Facebook Page\"\/>\n                        \n        <noscript><img class=\"img-responsive\"\n                   src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2019\/11\/how-to-completely-optimize-your-facebook-page-5dc53a011f0da-1520x800.jpg\"\n                   height=\"400\" width=\"760\"   alt=\"How to Completely Optimize Your Facebook Page\"\/>\n    <\/noscript>\n            <\/figure>\n                  \n        <div class=\"sej-article-content gototop-pos \">\n                \t<div class=\"content-unit ss_slot\">\n    \t\t<div  class=\"mh-90\">\n            <div data-slot=\"SEJ_Infinite_Under_Featured\" class=\"sadslots\" id='SEJ_Infinite_Under_Featured_334595'>           \n            <\/div>\n            <\/div>\n            <div class=\"adv-label\"><span>Advertisement<\/span><\/div>\n        <\/div>\n                <p><a href=\"https:\/\/www.searchenginejournal.com\/10-effective-ways-increase-facebook-page-fans\/188767\/\">Facebook Pages<\/a> help your brand or business promote and share its value-add and to assist in customer support.<\/p>\n<p>Facebook remains the primary platform for most Americans.&nbsp;<a href=\"http:\/\/www.pewinternet.org\/2018\/03\/01\/social-media-use-in-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">Two-thirds<\/a> of U.S. adults now report that they are Facebook users and 74 percent of Facebook users say they visit the site daily.<\/p>\n<p>Despite the recent criticism of Facebook&rsquo;s data privacy practices, both daily and monthly users are up&nbsp;<a href=\"https:\/\/investor.fb.com\/investor-news\/press-release-details\/2018\/Facebook-Reports-First-Quarter-2018-Results\/default.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">13 %<\/a> year-over-year.<\/p>\n<p>What does this mean? Facebook isn&rsquo;t going anywhere anytime soon.<\/p>\n<p>You should continue to make Facebook a part of your overall marketing mix &ndash; to reach your existing and future customers.<\/p>\n<p>Features like Location Pages,&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/facebook-messenger-chatbot-success\/242477\/\">Messenger<\/a>, Featured Images, and Boost are only a few of the many things you can do to optimize your Facebook page.<\/p>\n<p>Use this guide to make sure you&rsquo;ve set up your Facebook page correctly, and optimized all possible areas of the platform to get the best results for your business.<\/p>\n<h2><b>Facebook Marketing Basics<\/b><\/h2>\n<p>Yes, Facebook is free, but your Facebook Page is by no means a substitute for your own website. A website is the only place online you can truly control your message.<\/p><div data-total=\"4\" class=\"content-unit  ss_slot\">\n                                <div class=\"av-label\"><span>Advertisement<\/span><\/div>\n                                <div class=\"mh-90 flex-aligner\">\n                                <div data-adnumber=\"0\" data-middle=\"no\" data-slot=\"SEJ_Infinite_Middle_Post\" id=\"SEJ_Infinite_Middle_Post_334595_0_i\" class=\"sadslots\">\n                                <\/div>\n                                <\/div>\n                                <div class=\"av-label\"><span>Continue Reading Below<\/span><\/div>\n                        \t  \n                                <\/div>\n<p>Your Facebook Page serves as a micro-site within the platform that complements and perhaps highlights glimpses of your brand.<\/p>\n<p>Capturing your brand name on Facebook and other social media platforms will definitely help get your name out there digitally, as social media profiles are often the top rankings in the search engine result pages (SERPs).<\/p>\n<p>When doing a search for &ldquo;Sanitas Medical Centers Tampa&rdquo; I am presented with a bunch of results on the first page. Apart from the domain and search directories popping up on the first page, their Facebook location Page for their Tampa location shows up.<\/p>\n<p><img class=\"size-full wp-image-253337 aligncenter\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/optimize-facebook-page-search.png\" alt=\"optimize facebook page for search\" width=\"591\" height=\"696\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/optimize-facebook-page-search.png 591w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/optimize-facebook-page-search-480x565.png 480w\" sizes=\"(max-width: 591px) 100vw, 591px\"><\/p>\n<p>It&rsquo;s also important for you to keep search engine optimization (SEO) methodologies in mind when developing and optimizing your Facebook page.<\/p>\n<p>Adding important brand and non-brand long-tail keywords should also be sprinkled throughout your Facebook page, as well as your post updates.<\/p><div data-total=\"4\" class=\"content-unit  ss_slot\">\n                                <div class=\"av-label\"><span>Advertisement<\/span><\/div>\n                                <div class=\"mh-90 flex-aligner\">\n                                <div data-adnumber=\"1\" data-middle=\"no\" data-slot=\"SEJ_Infinite_Middle_Post\" id=\"SEJ_Infinite_Middle_Post_334595_1_i\" class=\"sadslots\">\n                                <\/div>\n                                <\/div>\n                                <div class=\"av-label\"><span>Continue Reading Below<\/span><\/div>\n                        \t  \n                                <\/div>\n<h2><b>Creating Your Facebook Page<\/b><\/h2>\n<p>When creating a Facebook page, it&rsquo;s important to pick the right type of Facebook page right off the bat. You can choose from:<\/p>\n<ul><li><b>Local Business or Place:<\/b> Only choose if you have one location. That said, don&rsquo;t freak out if you have one location now, but will have more in the future. Keep on reading to find out more about Facebook location Pages.<\/li>\n<li><b>Company<\/b><\/li>\n<li><b>Brand or Product<\/b><\/li>\n<li><b>Public Figure<\/b><\/li>\n<li><b>Entertainment<\/b><\/li>\n<li><b>Cause or Community<\/b><\/li>\n<\/ul><p><img class=\"size-full wp-image-253339 aligncenter\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/creat-a-facebook-page.png\" alt=\"create a facebook page\" width=\"658\" height=\"480\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/creat-a-facebook-page.png 658w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/creat-a-facebook-page-480x350.png 480w\" sizes=\"(max-width: 658px) 100vw, 658px\"><\/p>\n<p>Setting it up properly the first go-round will enhance the way you communicate the message you wish to show.<\/p>\n<p>When you&rsquo;ve picked the type of page you wish to create, simply visit&nbsp;<a href=\"https:\/\/www.facebook.com\/pages\/create\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook.com\/pages\/create<\/a> and begin the process.<\/p><div id=\"summita-wrap\"><\/div>\n<h2><b>Location Pages<\/b><\/h2>\n<p>If you have a business with one location, you can start off with a location page. However, if you expand your locations, there are various things you need to do in order to make that happen.<\/p>\n<p>The good news: you don&rsquo;t need to ask Facebook to request Facebook location Pages anymore.<\/p>\n<p>If you&rsquo;re doing this for the first time, and your main page has an address, you will encounter a &ldquo;warning&rdquo; message.<\/p>\n<p>The reason? You will have multiple business locations.<\/p>\n<p>Your main Facebook Page should be the main or &ldquo;parent&rdquo; page for your brand. The child&rsquo;s pages are your location pages.<\/p>\n<p><img class=\"size-full wp-image-253341 aligncenter\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/facebook-location-pages.png\" alt=\"facebook location pages layout\" width=\"373\" height=\"313\"><\/p>\n<p>After you&rsquo;ve gained access to your location pages tab, fill each location out with their proper:<\/p>\n<ul><li><b>Name<\/b><\/li>\n<li><b>Address<\/b><\/li>\n<li><b>Phone number<\/b><\/li>\n<li><b>Username<\/b><\/li>\n<li><b>Category<\/b><\/li>\n<li><b>Website address<\/b><\/li>\n<li><b>Email<\/b><\/li>\n<li><b>About<\/b><\/li>\n<\/ul><div data-total=\"4\" class=\"content-unit  ss_slot\">\n                                <div class=\"av-label\"><span>Advertisement<\/span><\/div>\n                                <div class=\"mh-90 flex-aligner\">\n                                <div data-adnumber=\"3\" data-middle=\"no\" data-slot=\"SEJ_Infinite_Middle_Post\" id=\"SEJ_Infinite_Middle_Post_334595_3_i\" class=\"sadslots\">\n                                <\/div>\n                                <\/div>\n                                <div class=\"av-label\"><span>Continue Reading Below<\/span><\/div>\n                        \t  \n                                <\/div><p>As stated before, make sure to use keywords you&rsquo;re trying to rank for in search. If you&rsquo;re an urgent care facility, use words like &ldquo;urgent care&rdquo; or &ldquo;medical center&rdquo; throughout your copy.<\/p>\n<p>Another great benefit of location pages is that you can implement ratings and reviews. You have the option to hide these, but it&rsquo;s best to show them because&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/where-how-get-business-reviews\/230893\/\" target=\"_blank\" rel=\"noopener noreferrer\">reviews<\/a> play a huge part in digital marketing, local marketing, and SEO.<\/p>\n<p>Just make sure you have the sufficient process in place to best triage and respond to reviews. If you&rsquo;re ready to implement, head to Facebook and&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/293042287781370?helpref=page_content\" target=\"_blank\" rel=\"noopener noreferrer\">follow these steps<\/a>.<\/p>\n<h2><b>Keep Business Operating Hours Accurate<\/b><\/h2>\n<p>It&rsquo;s essential to enter your business hours, but it&rsquo;s equally important to update them whenever they change.<\/p>\n<p>When adding new location pages, make sure that the correct hours of operation and days open are correct, as some may vary.<\/p>\n<p>Unlike&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/optimize-google-my-business\/218797\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google My Business<\/a>, Facebook does <i>not<\/i> let you customize hours for holidays or other special events. If you have custom hours for holidays and special events, then take advantage of utilizing Facebook posts or advertising to convey this message.<\/p><div data-total=\"4\" class=\"content-unit  ss_slot\">\n                                <div class=\"av-label\"><span>Advertisement<\/span><\/div>\n                                <div class=\"mh-90 flex-aligner\">\n                                <div data-adnumber=\"4\" data-middle=\"no\" data-slot=\"SEJ_Infinite_Middle_Post\" id=\"SEJ_Infinite_Middle_Post_334595_4_i\" class=\"sadslots\">\n                                <\/div>\n                                <\/div>\n                                <div class=\"av-label\"><span>Continue Reading Below<\/span><\/div>\n                        \t  \n                                <\/div>\n<p>For example, if you&rsquo;re experiencing inclement weather or have a special event, promoting a new product you now sell, create visually appealing posts and pin them to the top of your Facebook page, so it&rsquo;s seen by those visiting your page.<\/p>\n<h2><b>Custom Username<\/b><\/h2>\n<p>Having a custom username (or short, user-friendly URL) for your page makes it more convenient for users to find your Facebook Page in search when it has a unique username.<\/p>\n<p>When you start out your Facebook domain will have various numbers after it and look something like:<\/p>\n<p style=\"padding-left: 40px;\"><i>http:\/\/www.facebook.com\/pages\/your-brand-name\/857469375913?ref=ts<\/i><\/p>\n<p>Not very friendly or memorable.<\/p>\n<p>You should keep your brand&rsquo;s name at top of mind. If you&rsquo;re optimizing a Facebook location page, then I highly recommend using the brand name plus the location in the username.<\/p>\n<p>Facebook Pages with usernames are also allowed to create custom URLs that enable people to quickly visit and message them.<\/p>\n<p>As you can see in the example below, if you search for &ldquo;@LLBeanLynnhavenStore&rdquo; you will be able to message or visit that custom location page.<\/p>\n<p><img class=\"size-full wp-image-253343 aligncenter\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/example-custom-facebook-page-url.png\" alt=\"custom facebook page url\" width=\"330\" height=\"545\"><\/p><div data-total=\"4\" class=\"content-unit  ss_slot\">\n                                <div class=\"av-label\"><span>Advertisement<\/span><\/div>\n                                <div class=\"mh-90 flex-aligner\">\n                                <div data-adnumber=\"5\" data-middle=\"no\" data-slot=\"SEJ_Infinite_Middle_Post\" id=\"SEJ_Infinite_Middle_Post_334595_5_i\" class=\"sadslots\">\n                                <\/div>\n                                <\/div>\n                                <div class=\"av-label\"><span>Continue Reading Below<\/span><\/div>\n                        \t  \n                                <\/div>\n<p>Some other things to keep in mind when creating a username:<\/p>\n<ul><li>You need to be an admin to create a username.<\/li>\n<li>You can&rsquo;t use any spaces or underscores but you can have periods separating words.<\/li>\n<li>Capitalize the words to enhance readability and won&rsquo;t affect if people type in lower case letters.<\/li>\n<li>Usernames can be a maximum of 50 characters.<\/li>\n<li>At least 5 characters long.<\/li>\n<\/ul><p>Want a custom username for your Facebook page?&nbsp;<a href=\"https:\/\/www.facebook.com\/help\/121237621291199\" target=\"_blank\" rel=\"noopener noreferrer\">Follow these steps<\/a>.<\/p>\n<h2><b>Profile &amp; Featured Image<\/b><\/h2>\n<p>Facebook Pages give you a great opportunity to reflect your brand.<\/p>\n<p>One way of customizing your Facebook page is using not only the profile\/avatar feature but taking full advantage of the featured image section.<\/p>\n<p>You can now not only just upload a photo in the featured image\/banner section, but now you can be creative and utilize video or create a slideshow.<\/p>\n<p><img class=\"alignnone size-full wp-image-253345\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/facebook-cover-photo-example.png\" alt=\"cover photo facebook example\" width=\"900\" height=\"341\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/facebook-cover-photo-example.png 900w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/facebook-cover-photo-example-480x182.png 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/facebook-cover-photo-example-680x258.png 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/facebook-cover-photo-example-768x291.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\"><\/p><div data-total=\"4\" class=\"content-unit  ss_slot\">\n                                <div class=\"av-label\"><span>Advertisement<\/span><\/div>\n                                <div class=\"mh-90 flex-aligner\">\n                                <div data-adnumber=\"6\" data-middle=\"no\" data-slot=\"SEJ_Infinite_Middle_Post\" id=\"SEJ_Infinite_Middle_Post_334595_6_i\" class=\"sadslots\">\n                                <\/div>\n                                <\/div>\n                                <div class=\"av-label\"><span>Continue Reading Below<\/span><\/div>\n                        \t  \n                                <\/div>\n<p>This is a great place to promote testimonials or your team that serves your customers.<\/p>\n<p>According to Facebook, &ldquo;Cover photos can&rsquo;t be deceptive, misleading or infringe on anyone&rsquo;s copyright.&rdquo;<\/p>\n<p>Read through Facebook&rsquo;s <a href=\"https:\/\/www.facebook.com\/policies\/pages_groups_events\/\" target=\"_blank\" rel=\"noopener noreferrer\">guidelines<\/a> to get a better idea of what you should abide by.<\/p>\n<h2><b>Call to Action Button<\/b><\/h2>\n<p>Right under the cover photo, you can also add a call to action (CTA) to encourage your users to interact either on the page or help learn more about your business.<\/p>\n<p>What your brand does will determine the best CTA. For example, if you&rsquo;re an urgent care facility and have the opportunity to have facility leaders communicate with your patients, and then add the &ldquo;Call Now&rdquo; feature versus a &ldquo;Sign Up.&rdquo;<\/p>\n<ul><li>Go to your Facebook Page.<\/li>\n<li>To the bottom right of your featured post, you will see the CTA button in blue.<\/li>\n<li>Click on that button and then you will be able to pick which CTA you prefer.<\/li>\n<\/ul><p><img class=\"size-full wp-image-253347 aligncenter\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/call-to-action-button-facebook-page.png\" alt=\"call to action button facebook page\" width=\"691\" height=\"304\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/call-to-action-button-facebook-page.png 691w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/call-to-action-button-facebook-page-480x211.png 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/call-to-action-button-facebook-page-680x299.png 680w\" sizes=\"(max-width: 691px) 100vw, 691px\"><\/p><div data-total=\"4\" class=\"content-unit  ss_slot\">\n                                <div class=\"av-label\"><span>Advertisement<\/span><\/div>\n                                <div class=\"mh-90 flex-aligner\">\n                                <div data-adnumber=\"7\" data-middle=\"no\" data-slot=\"SEJ_Infinite_Middle_Post\" id=\"SEJ_Infinite_Middle_Post_334595_7_i\" class=\"sadslots\">\n                                <\/div>\n                                <\/div>\n                                <div class=\"av-label\"><span>Continue Reading Below<\/span><\/div>\n                        \t  \n                                <\/div>\n<h2><b>Managing Customer Reviews &amp; Comments<\/b><\/h2>\n<p>Engaging and interacting with your customers is an integral part of social media.<\/p>\n<p>Facebook is a great platform where you can provide great service (responding and assisting customers) and also discover new ways to improve your business.<\/p>\n<p>You need a strategy around triaging and managing comments and reviews, so don&rsquo;t take this section lightly.<\/p>\n<p>If you are prepared to not only respond to your comments on posts and ads, you can implement reviews on your page. To do this, simply:<\/p>\n<ul><li>Go to your Facebook page.<\/li>\n<li>Click on <i>Settings<\/i>.<\/li>\n<li>Under <i>General &gt; Reviews.<\/i><\/li>\n<li>You then can <i>Allow visitors to review this page<\/i> or if you&rsquo;re not quite ready for this, then simply click on <i>Disable Reviews<\/i>.<\/li>\n<\/ul><div data-total=\"4\" class=\"content-unit  ss_slot\">\n                                <div class=\"av-label\"><span>Advertisement<\/span><\/div>\n                                <div class=\"mh-90 flex-aligner\">\n                                <div data-adnumber=\"8\" data-middle=\"no\" data-slot=\"SEJ_Infinite_Middle_Post\" id=\"SEJ_Infinite_Middle_Post_334595_8_i\" class=\"sadslots\">\n                                <\/div>\n                                <\/div>\n                                <div class=\"av-label\"><span>Continue Reading Below<\/span><\/div>\n                        \t  \n                                <\/div><p>Reviews are a great way to show off how well your business is doing.<\/p>\n<p>If you get a less-than-great review, be sure to respond. This shows consumers that your brand is engaged and cares about making them happy.<\/p>\n<h2><b>Messenger<\/b><\/h2>\n<p>Facebook Messenger, like reviews, is another great way to show off how well your business willing to provide great service and support in various mediums.<\/p>\n<p>Messenger is just another way your consumers can connect with you.<\/p>\n<p>Again, you need to know your bandwidth. If you&rsquo;re willing to implement this step, it requires a strategy. You must consider how quickly you can respond to your messages.<\/p>\n<p>Your responsiveness rate will appear on your page. It shows how efficient you are at responding to customer inquiries.<\/p>\n<p>If you&rsquo;re ready to implement this step, go to:<\/p>\n<ol><li>Go to your Facebook page.<\/li>\n<li>Click on <i>Settings<\/i>.<\/li>\n<li>Under <i>General &gt; Messages<\/i>.<\/li>\n<li>Then click the button that says <i>Allow people to contact my Page privately by showing the Message button<\/i>.<\/li>\n<\/ol><div data-total=\"4\" class=\"content-unit  ss_slot\">\n                                <div class=\"av-label\"><span>Advertisement<\/span><\/div>\n                                <div class=\"mh-90 flex-aligner\">\n                                <div data-adnumber=\"9\" data-middle=\"no\" data-slot=\"SEJ_Infinite_Middle_Post\" id=\"SEJ_Infinite_Middle_Post_334595_9_i\" class=\"sadslots\">\n                                <\/div>\n                                <\/div>\n                                <div class=\"av-label\"><span>Continue Reading Below<\/span><\/div>\n                        \t  \n                                <\/div><h2><b>Organizing Your Page Tabs<\/b><\/h2>\n<p>While this is kind of obvious, if you end up implementing Facebook location pages over and over, this step has to be repeated. Not only can you arrange these tabs, but there are some you can even turn off and on.<\/p>\n<p>The reason why you want to take a look at this section is that some tabs may be more of a priority for your business, depending on what you do.<\/p>\n<p>You can also utilize the templates that Facebook provides, which can also take the guesswork out of how to organize your tabs.<\/p>\n<ul><li>Go to your Facebook page.<\/li>\n<li>Click on <i>Settings<\/i>.<\/li>\n<li>The on left, click on <i>Edit Page<\/i>.<\/li>\n<li>Once in the <i>Edit Page<\/i> area, you will be able to see the various templates, and also place various tabs in order by dragging the three-lined icon to the left of the tabs and moving them around.<\/li>\n<\/ul><p><img class=\"size-full wp-image-253395 aligncenter\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/arrange-tabs-facebook-page.png\" alt=\"arrange facebook tabs\" width=\"307\" height=\"553\"><\/p>\n<h2><b>Claiming Unofficial Pages<\/b><\/h2>\n<p>Have you ever searched for your brand&rsquo;s name and found other pages with the brand name (along with a map, reviews, and ratings) &ndash; yet you don&rsquo;t have access or control of the page?<\/p><div data-total=\"4\" class=\"content-unit  ss_slot\">\n                                <div class=\"av-label\"><span>Advertisement<\/span><\/div>\n                                <div class=\"mh-90 flex-aligner\">\n                                <div data-adnumber=\"10\" data-middle=\"no\" data-slot=\"SEJ_Infinite_Middle_Post\" id=\"SEJ_Infinite_Middle_Post_334595_10_i\" class=\"sadslots\">\n                                <\/div>\n                                <\/div>\n                                <div class=\"av-label\"><span>Continue Reading Below<\/span><\/div>\n                        \t  \n                                <\/div>\n<p>Well, this is an annoying, yet solvable issue.<\/p>\n<p>Facebook creates these pages, which are designed to act as a placeholder. This gives a visitor an area to check-in and leave reviews and comments about the location.<\/p>\n<p>Unfortunately, sometimes Facebook is a little too eager to do this as some businesses already exist for that specific location.<\/p>\n<p>So what do you do?<\/p>\n<p>The best way to solve this issue is to claim and merge (if needed) these unofficial Facebook pages. Doing so can give you complete control over your brand on Facebook.<\/p>\n<p><b>Note: <\/b>Just because you implement the following steps once, does not mean you&rsquo;re done. Checking for unofficial pages should be a regular part of your overall social media maintenance.<\/p>\n<p><img class=\"wp-image-253405 aligncenter\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/Screen-Shot-2018-05-16-at-11.05.04-AM.png\" alt=\"\" width=\"478\" height=\"329\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/Screen-Shot-2018-05-16-at-11.05.04-AM.png 1036w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/Screen-Shot-2018-05-16-at-11.05.04-AM-480x331.png 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/Screen-Shot-2018-05-16-at-11.05.04-AM-680x469.png 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/Screen-Shot-2018-05-16-at-11.05.04-AM-768x529.png 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2018\/05\/Screen-Shot-2018-05-16-at-11.05.04-AM-1024x706.png 1024w\" sizes=\"(max-width: 478px) 100vw, 478px\"><\/p>\n<p>If one of these pages appear when you search for your brand name, you will need to claim it before you merge the page with your verified Facebook page.<\/p><div data-total=\"4\" class=\"content-unit  ss_slot\">\n                                <div class=\"av-label\"><span>Advertisement<\/span><\/div>\n                                <div class=\"mh-90 flex-aligner\">\n                                <div data-adnumber=\"11\" data-middle=\"no\" data-slot=\"SEJ_Infinite_Middle_Post\" id=\"SEJ_Infinite_Middle_Post_334595_11_i\" class=\"sadslots\">\n                                <\/div>\n                                <\/div>\n                                <div class=\"av-label\"><span>Continue Reading Below<\/span><\/div>\n                        \t  \n                                <\/div>\n<p>Here are some ways you can claim the unofficial page:<\/p>\n<ul><li>Verify via phone call<\/li>\n<li>Email<\/li>\n<li>Utility bill\/Phone bill<\/li>\n<li>Business license<\/li>\n<li>Business tax file<\/li>\n<li>Certificate of formation<\/li>\n<li>Articles of incorporation<\/li>\n<\/ul><p>The fastest way to gain access is with a utility bill, especially if you work for an agency and you aren&rsquo;t physically in the place of business.<\/p>\n<p>Once you verify the page (which takes up to 24 hours), you&rsquo;re ready to move onto the next steps:<\/p>\n<ul><li>Go to your unofficial duplicate page on Facebook that you just claimed.<\/li>\n<li>Select <i>Is this your business?<\/i> from the drop-down menu.<\/li>\n<li>Choose the option <i>Merge into a verified page you manage<\/i>.<\/li>\n<li>Select your page from the drop-down and submit.<\/li>\n<\/ul><p><b>Note: <\/b>If you have multiple location pages, make sure you merge with the correct page. Even if you don&rsquo;t have location pages, you can still use the above process to merge an unofficial Facebook page with the one you are managing.<\/p><div data-total=\"4\" class=\"content-unit  ss_slot\">\n                                <div class=\"av-label\"><span>Advertisement<\/span><\/div>\n                                <div class=\"mh-90 flex-aligner\">\n                                <div data-adnumber=\"12\" data-middle=\"no\" data-slot=\"SEJ_Infinite_Middle_Post\" id=\"SEJ_Infinite_Middle_Post_334595_12_i\" class=\"sadslots\">\n                                <\/div>\n                                <\/div>\n                                <div class=\"av-label\"><span>Continue Reading Below<\/span><\/div>\n                        \t  \n                                <\/div>\n<hr><p><em><strong>Image Credits<\/strong><\/em><\/p>\n<p><em>Featured Image: Paulo Bobita<br>\nAll screenshots taken by author<\/em><\/p>\n                \r\n        <div class=\"row p-chapters margin-top-20\">   \r\n        \r\n        <div class=\"col-xs-6 chap-col left-chp\">\r\n    \t<div class=\"p-chap f-left clearfix\">\r\n             <a title=\"Previous Chapter\" class=\"green-color\"  \r\n                          onClick=\"__gaTracker( 'send', 'event', 'Guides nav clicks', 'Previous chapter nav', 'https:\/\/www.searchenginejournal.com\/social-media\/biggest-social-media-sites\/');\" \r\n              href=\"https:\/\/www.searchenginejournal.com\/social-media\/biggest-social-media-sites\/\">\r\n                           \r\n             <span class=\"chap-ico-left chp-ico\">\r\n                 <i class=\"fa fa-caret-left\"><\/i>\r\n             <\/span> \r\n                <span class=\"left-chap\">\r\n                    <span>Previous Chapter<\/span>\r\n                    <span class=\"chap-txt\">The 7 Biggest Social Media Sites in 2020<\/span>\r\n                <\/span>\r\n                \r\n            <\/a>\r\n        <\/div>\r\n    <\/div>\r\n            <div class=\"col-xs-6 chap-col right-chp\">    \t\r\n        <div class=\"p-chap f-right clearfix \">\r\n             <a title=\"Next Chapter\" class=\"green-color\"  \r\n                          onClick=\"__gaTracker( 'send', 'event', 'Guides nav clicks', 'Next chapter nav', 'https:\/\/www.searchenginejournal.com\/social-media\/increase-engagement-facebook-business-page\/');\" \r\n             href=\"https:\/\/www.searchenginejournal.com\/social-media\/increase-engagement-facebook-business-page\/\">\r\n                         \r\n                 <span class=\"chap-ico-right chp-ico\">\r\n                     <i class=\"fa fa-caret-right\"><\/i>\r\n                <\/span>\r\n                <span class=\"right-chap\">\r\n                    <span>Next Chapter<\/span>\r\n                    <span class=\"chap-txt\">8 Ways to Increase Engagement on Your Facebook Business Page<\/span>\r\n                <\/span>\r\n            <\/a>\r\n        <\/div>        \r\n    <\/div>\r\n        \r\n     \t  <\/div>\r\n          \r\n   \n\n    <div class=\"bottom-cat\">\n        <span class=\"sej-category boxed cat-label\">Category<\/span>\n                    <a class=\"sej-category boxed green\" href=\"https:\/\/www.searchenginejournal.com\/category\/social-media-marketing\/facebook\/\">Facebook<\/a>\n                            <\/div>\n       \n\n        <\/div>\n    <\/div>\n        \n<\/article>\n    \n    <div>    <div class=\"sh-vert dnone sharebtn\" id=\"sharebtn-334595\" data-id=\"334595\">\n            \n    <ul class=\"sej-share\">\n            <li class=\"fb-color\">\n               <a aria-label=\"Share on Facebok\"  data-service=\"Facebok\" class=\"nwind\"  href=\"https:\/\/www.facebook.com\/dialog\/feed?link=https%3A%2F%2Fwww.searchenginejournal.com%2Fsocial-media%2Fcompletely-optimize-facebook-page%2F%3Futm_source%3Dfacebook.com%26utm_medium%3Dsocial%26utm_campaign%3Dshare-back-traffic&caption=Use%2520this%2520guide%2520to%2520ensure%2520you%E2%80%99ve%2520set%2520up%2520your%2520Facebook%2520page%2520correctly%2520to%2520get%2520the%2520best%2520results%2520for%2520your%2520business.&description=Use%2520this%2520guide%2520to%2520ensure%2520you%E2%80%99ve%2520set%2520up%2520your%2520Facebook%2520page%2520correctly%2520and%2520optimized%2520all%2520possible%2520areas%2520to%2520get%2520the%2520best%2520results%2520for%2520your%2520business.&app_id=951344501588419&display=popup\" rel=\"nofollow noopener\" target=\"_blank\">\n           \t\t\t<i class=\"fa fa-facebook\"><\/i>\n                <\/a>\n                <span class=\"sh-label\">Facebok<\/span>\n            <\/li>\n            <li class=\"tw-color\">\n                 <a aria-label=\"Share on Twitter\" data-service=\"Twitter\" class=\"nwind\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.searchenginejournal.com%2Fsocial-media%2Fcompletely-optimize-facebook-page%2F%3Futm_source%3Dtwitter.com%26utm_medium%3Dsocial%26utm_campaign%3Dshare-back-traffic&text=Use+this+guide+to+ensure+you%E2%80%99ve+set+up+your+Facebook+page+correctly+to+get+the+best+results+for+your+business.&via=tallchickvic%2C+%40sejournal\" rel=\"nofollow noopener\" target=\"_blank\">\n            \t\t<i class=\"fa fa-twitter\"><\/i>\n                <\/a>\n                <span class=\"sh-label\">Twitter<\/span>\n            <\/li>\n            <li class=\"in-color\">\n                <a aria-label=\"Share on Linkedin\" data-service=\"Linkedin\" class=\"nwind\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.searchenginejournal.com%2Fsocial-media%2Fcompletely-optimize-facebook-page%2F%3Futm_source%3Dlinkedin.com%26utm_medium%3Dsocial%26utm_campaign%3Dshare-back-traffic&title=Use%2520this%2520guide%2520to%2520ensure%2520you%E2%80%99ve%2520set%2520up%2520your%2520Facebook%2520page%2520correctly%2520to%2520get%2520the%2520best%2520results%2520for%2520your%2520business.&summary=Use%2520this%2520guide%2520to%2520ensure%2520you%E2%80%99ve%2520set%2520up%2520your%2520Facebook%2520page%2520correctly%2520and%2520optimized%2520all%2520possible%2520areas%2520to%2520get%2520the%2520best%2520results%2520for%2520your%2520business.&source=Search%20Engine%20Journal\" rel=\"nofollow noopener\" target=\"_blank\">\n                    <i class=\"fa fa-linkedin\"><\/i>\n                <\/a>\n                <span class=\"sh-label\">Linkedin<\/span>\n            <\/li>\n            <li class=\"em-color\">\n                <a aria-label=\"Share via Email\"  data-service=\"Email\" href=\"mailto:?subject=Hi,%20Check%20out%20this:&body=Use%20this%20guide%20to%20ensure%20you%E2%80%99ve%20set%20up%20your%20Facebook%20page%20correctly%20to%20get%20the%20best%20results%20for%20your%20business.%20https%3A%2F%2Fwww.searchenginejournal.com%2Fsocial-media%2Fcompletely-optimize-facebook-page%2F%3Futm_source%3Demail%26utm_medium%3Dsocial%26utm_campaign%3Dshare-back-traffic\" rel=\"nofollow noopener\">\n                    <i class=\"fa fa-envelope-o\"><\/i>\n                <\/a>\n                <span class=\"sh-label\">Email<\/span>\n            <\/li>\n            <li  class=\"sms-color\">\n                <a aria-label=\"Share via SMS\"  data-service=\"SMS\" class=\"nwind\"  href=\"sms:&body=Hi,%20Check%20out%20this%20https%3A%2F%2Fwww.searchenginejournal.com%2Fsocial-media%2Fcompletely-optimize-facebook-page%2F%3Futm_source%3Dsms%26utm_medium%3Dsocial%26utm_campaign%3Dshare-back-traffic\" rel=\"nofollow noopener\" target=\"_blank\">\n                    <i class=\"fa fa-comment\"><\/i>\n                    <span class=\"sms-icon\">SMS<\/span>\n                <\/a>\n                <span class=\"sh-label\">SMS<\/span>\n            <\/li>\n            \n                        \n        <\/ul>\n  \t\t<script>\n \t\t\n  \t\t\t<\/script>\n                <\/div>\n\n<\/div>\n     \n      \r\n         \t\t<\/div>  \r\n            \t\n\n\n\t\t\n<div class=\"col-md-4 sej-sidebar text-center\">\n   \n        <div class=\"sej-aside inf-aside\">\n                    \n        <aside class=\"sej-widget inf-sidebar\" data-id=\"334595\" id=\"SEJ_Infinite_Sidebar_334595-adv-label\">\n            <div id=\"SEJ_Infinite_Sidebar_334595-cont\">\n                                <div class=\"sej-widget-container text-center inf-box\" id=\"inf-box-334595\">\n                    <div class=\"sadslots\" data-slot=\"SEJ_Infinite_Sidebar\" id='SEJ_Infinite_Sidebar_334595'>\n                       \n                    <\/div>\n                    <div class=\"margin-top-30\"><\/div>\n                    <div class=\"sadslots\" data-slot=\"SEJ_Infinite_Sidebar\" id='SEJ_Infinite_Sidebar_3345950'>\n                       \n                    <\/div>\n                                        <div class=\"avert-text aside-text\">Advertisement<\/div>\n                                    <\/div>            \n            <\/div>\n        <\/aside>\n            <\/div>\n \n<\/div>        <\/div>  \r\n                 <div class=\"row sej-bb-section margin-top-40\" id=\"SEJ_Infinite_Under_Related_334595-adv-label2\">\r\n            <div class=\"col-xs-12 text-center\">\r\n                \r\n                <div class=\"sadslots\" data-slot=\"SEJ_Infinite_Under_Related\" id=\"SEJ_Infinite_Under_Related_334595\" class=\"cis_add_block_content\">               \r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"avert-text text-center dnone-1023\" ><span>ADVERTISEMENT<\/span><\/div>    \r\n        <\/div>\r\n                <div class=\"goto-full ss_slot\">\n        \t<a aria-label=\"Read next\" href=\"#cis_next\" id=\"cis_next\"><\/a>\n        \t<span>\n        \t\t Next Chapter        \t\t<i class=\"fa fa-chevron-down i-down\"><\/i>\n        \t<\/span>\n        <\/div>\n        <\/div>      \r\n\r\n","id":334595,"next_link":"https:\/\/www.searchenginejournal.com\/social-media\/completely-optimize-facebook-page\/","next_title":"How to Completely Optimize Your Facebook Page"}