One thing I’ve learned from this industry is that change can always be expected. To stay on top of current trends, ideas and marketig tactics try catching a webinar every few weeks. To really get a hands on approach to the online marketing world attened a conference. There is really nothing to replace that expereince or the connections you’ll make!
Extreme Ad Optimization
March 29th, 12:00 (est)
Description: How many ads do you see in a day? The answer is up for grabs, with estimates ranging from 200 to 5,000. Ads are the only thing users know about your website before clicking. This means you only have a few characters, and even fewer seconds, to make your ads pop and get clicked.
So how do you get those good ads? You need the creativity and copywriting skills of a human, coupled with algorithm and a robust rule-based engine.
If you haven’t yet checked out BoostCTR’s services, you can here!
How to Master LinkedIn to Generate Leads for Your Business
April 5th, 12 am est
Cost: Free for SEMPO members, $15 for non members
Description: According to a HubSpot study, LinkedIn has a 277% higher visitor-to-lead conversion rate than both Twitter and Facebook. To help you take advantage of this business-focused social network, this webinar will dive into expert tips to help you use LinkedIn’s company page feature to generate leads for your business.
Upcoming Industry Conferences:
ad:tech San Francisco 2012
San Francisco, CA
BlueGlass LA 2012
April 23rd, 24th
Los Angeles, CA
Affiliate Summit Central
May 15th – 16th