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#SEJThinkTank Recap: Visual Marketing in 2016 and Why You Still Need it (More Than Ever)

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Meg Cabrera
Meg Cabrera SEJ STAFF
#SEJThinkTank Recap: Visual Marketing in 2016 and Why You Still Need it (More Than Ever)

On Wednesday, March 2nd, the SEJ ThinkTank was joined by Nemanja Darijevic, Creative and Development Director of Pixel Road Designs, to talk about visual marketing in 2016. This hour-long webinar was moderated by our own Loren Baker and included a short Q&A session at the end.

During this webinar, Nemanja’s discusses:

How to Rise Above the Advertising Clutter

Studies show our brain retains 65% of visual images they see, and we only have 50 milliseconds to get our audience’s attention. That is why visual marketing is so vital.

Nemanja said there’s too much advertising noise clamoring for our audience’s attention, so the challenge today is how to make your brand stand out, amidst the clutter and the short attention span of the market.

How to Create Visuals that Perform

Your brand should be well-defined so your target audience can easily identify with you. Your visual marketing communications mix composed of videos, images, infographics should mirror who you are. The messages sent out in social media should also be aligned with your overall brand persona.

Nemanja stressed that your visuals should be original and based on an umbrella strategy that works towards the achievement of your goals – not based on personal preference.

Focus On Goals

When creating visual elements, one of the most common mistakes is allowing personal likes and dislikes to overshadow the goals of your visual content. Don’t fall into the trap of making personal decisions – instead, make sure you stay focused on “goals, goals, goals”.

Visual marketing in 2016

Resources Mentioned: (tools to create infographics)

Watch the Full Recording of the Webinar

Want to learn more? We recorded the webinar so you can watch it from start to finish.

View the slides in Slideshare

Visual Marketing

Join Us for Our Next Webinar!

Join us for a FREE webinar featuring Zak Ramdani, the Great SEO Owl at Hootsuite, as he shares how Hootsuite broke their organic traffic metrics for seven consecutive months, doubled their blog traffic using on-page techniques to cater to Google’s answer box, and deployed an SEO mindset throughout all communication channels within Hootsuite.

SEO Case Study: A Hootsuite Search Success Story

Image Credits

Featured image: Image by Paulo Bobita
In-post Photo #1: Screenshot by Danielle Antosz. Taken March 2, 2016

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Meg Cabrera

Meg Cabrera

Sales Operations Analyst at Search Engine Journal

Meg is part of SEJ's team based in Manila, Philippines. She is responsible for managing sales operations, order fulfillment, and ... [Read full bio]

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