The Google Feedburner Rumor

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Capping off a busy week of acquisitions and search engine upgrades comes the ‘news’ that Google will be acquiring Feedburner for $100 Million.

If the rumor is correct, then Feedburner will enhance not only Google Analytics & Google Reader, but also Google’s relationship with bloggers.

Yahoo made a smart move with its purchase of MyBlogLog, a social network for bloggers built on the back of a simple analyitcs platform, but Feedburner is also a very established RSS feed consolidation & tracking service which also brings a monetization factor to the table in its RSS feed ads program.

The advertising factor, its reputation and its loyal group of publishers makes Feedburner the ultimate sandbox for Google to tackle the RSS monetization puzzle, which has not quite successfully been solved by anyone yet. Although Feedburner and its competitors like Pheedo (which Yahoo may go after if Google does buy Feedburner) can help some publishers earn some extra revenue, Google’s AdSense (contextual, image & video) and DoubleClick properties may ultimately find a permanent home in the world of RSS aggregation.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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